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    政大機構典藏 > 理學院 > 應用數學系 > 期刊論文 >  Item 140.119/75094
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/75094

    Title: Fuzzy evaluating management performance and marketing strategies in community colleges
    Authors: Wu, Berlin
    Chang, D.-F
    Lee, Y.-L
    Contributors: 應數系
    Keywords: Community college;Curriculum designs;Effective solution;Fuzzy evaluating;Fuzzy measurements;Fuzzy models;Marketing strategy;Performance indicators;Performance management;Public concern;Teaching quality;Benchmarking;Curricula;Management;Strategic planning;Marketing
    Date: 2012-10
    Issue Date: 2015-05-12 16:06:56 (UTC+8)
    Abstract: Recently, worry about the worsening quality of community colleges has become public concerns in Taiwan. Within a high competitive marketing, the managers in community colleges have been expected for better performance in their teaching quality to attract potential students. This study aims to apply fuzzy measurement and propose an effective solution to improve the performance of community colleges. We design a fuzzy model to retrieve management features in community colleges and redefine their performance indicators. The result reveals the important factors for better performance, which are measured by fuzzy, are enrollment, attendance, and satisfaction. Community colleges can select better marketing strategies to evaluate their curriculum design through students' needs using fuzzy measurement. © 2012 ICIC International.
    Relation: International Journal of Innovative Computing, Information and Control, Volume 8, Issue 10 B, October 2012, Pages 7405-7413
    Data Type: article
    Appears in Collections:[應用數學系] 期刊論文

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