English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 93218/123590 (75%)
Visitors : 27721303      Online Users : 741
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 >  Item 140.119/75247
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/75247

    Title: Brand power index - using principal component analysis
    Authors: Bei, Lien-Ti;Cheng, Tsung-Chi
    Contributors: 企管系;統計系
    Keywords: commodity;consumption behavior;mobile communication;principal component analysis;television
    Date: 2013-07
    Issue Date: 2015-05-21 16:44:04 (UTC+8)
    Abstract: A relatively simple approach is proposed to evaluate the strength of brands from the viewpoint of consumers. It employs Principal Component Analysis (PCA), in which the coefficients of the first principal component are used as the weight for developing our study's final 'product', the Brand Power Index (BPI). Empirical consumer-survey data of two product categories: televisions and mobile phones illustrate that the patterns of PCA results for both televisions and mobile phones are extremely similar. The biplots reveal that the leading brands in both product categories had positive component scores; more than a dozen following brands had positive first component scores and negative second component scores in both categories. This led us to a visual examination of the data on certain leading brands with regard to their brand excellence. © 2013 Copyright Taylor and Francis Group, LLC.
    Relation: Applied Economics, 45(20), 2954-2960
    Data Type: article
    DOI 連結: http://dx.doi.org/10.1080/00036846.2012.690853
    DOI: 10.1080/00036846.2012.690853
    Appears in Collections:[企業管理學系] 期刊論文

    Files in This Item:

    File Description SizeFormat
    2954-2960.pdf242KbAdobe PDF615View/Open

    All items in 政大典藏 are protected by copyright, with all rights reserved.

    社群 sharing

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback