政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/75283

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 109952/140903 (78%)
Visitors : 46044545 Online Users : 978

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

政大典藏 > College of Commerce > Department of MIS > Periodical Articles > Item 140.119/75283

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/75283

Title:	Combining FAHP with MDS to analyze the key factors of different consumer groups for tablet PC purchasing
Authors:	Wang, C.-S.;Lin, S.-L.;Yang, Heng-Li 楊亨利
Contributors:	資管系
Keywords:	Decision makers;Evaluation criteria;Fuzzy analytic hierarchy process;Hierarchical structures;Literature reviews;Multi-dimensional scaling;Perceptual map;Tablet PCs;Analytic hierarchy process;Information technology;Purchasing;Robotics;Sales;Telecommunication services;Personal computers
Date:	2013
Issue Date:	2015-05-21 17:30:50 (UTC+8)
Abstract:	People living become highly informationized, resulting in Tablet PC has developed vigorously in recent years. To understand the consideration of the customers when purchasing Tablet PC is getting important. This study applies Fuzzy Analytic Hierarchy Process (FAHP) to find out the key factors affecting the consumer`s purchasing of Tablet PC. Further, combining Multidimensional Scaling (MDS), decision maker can realize that the similarity and difference among the consumer groups. Through literature review and expert interview, we select appropriate evaluation components to construct the hierarchical structure of evaluation and conduct the AHP questionnaire on 15 experts. The FAHP analysis results show that the importance of evaluation criteria in following order: operating system, color and hardware while customer intend to buy a Tablet PC. Furthermore, through the perceptual map of MDS, we could be find out the consumer groups of Businessman and Officer, as well as Student and Housewife, have similar demands when purchasing Tablet PC. © 2013 Springer Science+Business Media Dordrecht.
Relation:	Lecture Notes in Electrical Engineering, 253, 607-616
Data Type:	article
DOI link:	http://dx.doi.org/10.1007/978-94-007-6996-0-64
DOI:	10.1007/978-94-007-6996-0-64
Appears in Collections:	[Department of MIS] Periodical Articles

Files in This Item:

File	Description	Size	Format
index.html		0Kb	HTML2	987	View/Open

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

Loading...