| Reference: | 一、中文文獻：
1. Hill R. Carter, William E. Griffiths & George G. Judge，2004，「初級計量經濟學」，蔡建樹譯，台北：台灣西書出版社 (第二版)。
2. 唐瓔璋、張順全、鍾宛霖 (2007)，快速流動性商品之成敗因素研究，中華管理評論國際學報，第10卷，第1期，頁1-32。
3. 唐瓔璋、吳敏華、彭宜君 (2009)，品牌對零售商價格促銷策略調節效果之研究，中華管理評論國際學報，第12卷，第4期，頁1-19。
4. 林佑勳，2011，「價格促銷之深度與頻率對零售商促銷策略效果之影響 – 以牙膏品類為例」，台灣大學管理學院國際企業學研究所碩士論文。
5. 黃文章，2009，「促銷形式、促銷頻率與促銷時機對門市銷售之影響：以統一超商為例」，銘傳大學國際企業學系碩士班碩士論文。
6. 尼爾森市調公司，2013，近九成台灣網路受訪者因食品價格上漲影響日用品的選擇，
http://tw.cn.nielsen.com/site/newsTWRisingFoodPrices20131008.shtml
7. 尼爾森市調公司，2013，超過四分之三台灣受訪者表示其購物點有提供會員方案。
http://tw.nielsen.com/site/newsTaiwanLoyalty1118.shtml
二、英文文獻：
1. Blattberg, Robert, Gary D. Eppen, and Joshus Lieberman (1981). ”A Theoretical and Empirical Evaluation of Price Deals for Consumer Nondurables.” Journal of Marketing, 45(Winter), 116–129.
2. Ehrenberg, Andrew S. C., Mark D. Uncles and Gerald J. Goodhardt (2004). “Understanding brand performance measures: Using Dirichlet benchmarks.” Journal of Business Research, 57(12), 1307-1325.
3. Guadagni, Peter. M. and John D. C. Little (1983). “A Logit Model of Brand Choice Calibrated on Scanner Data.” Marketing Science, 2(3), 203–238.
4. Krishna, Aradhna, Imran S. Currim, and Robert W. Shoemaker (1991). “Consumer Perceptions of Promotion Activity.” Journal of Marketing, 55(2), 4-16.
5. Lattin, James M. and Randolph E. Bucklin (1989), “Reference Effects of Price and Promotion on Brand Choice Behavior.” Journal of Marketing Research, 26 (August), 299-310
6. Nijs, Vincent R., Marnik G. Dekimpe, Jan-Benedict E. M. Steenkamps and Dominique M. Hanssens (2001). “The Category-Demand Effects of Price Promotions.” Marketing Science, 20(1), 1–22.
7. Oliveira-Castro, Jorge M, Gordon R. Foxall, and Teresa C. Schrezenmaier (2006). “Consumer Brand Choice: Individual and Group Analyses of Demand Elasticity.” Journal of the Experimental Analysis of Behavior, 85, 147-166.
8. Oliveira-Castro, Jorge M, Gordon R. Foxall, and Victoria K. Wells (2010). “Consumer Brand Choice: Money Allocation as a function of Brand Reinforcing Attributes” Journal of Organization Behavior Management, 30, 161-175.
9. Raju, Jagmohan S. (1992). “The Effect of Price Promotions on Variability in Product Category Sales.” Marketing Science,11(3), 207–220.
10. Shirai, Miyuri and James R. Bettman (2005). “Consumer Expectations Concerning Timing and Depth of the Next Deal.” Psychology & Marketing, 22(6), 457-472.
11. Uncles, Mark, Andrew S. C. Ehrenberg, & Kathy Hammond (1995). “Patterns of Buyer Behavior: Regularities, models, and extensions [Special Issue]. Marketing science, 14(3), G71-78
12. Van Heerde, Harald J., Peter S. H. Leeflang, and Dick R. Wittink (2000). “The estimation of pre- and postpromotion dips with store-level scanner data.” Journal of Marketing Research, 37(3), 383–395.
13. Winer, Russell S. (1986), “A Reference Price Model of Brand Choice for Frequently Purchased Products.” Journal of Consumer Research, 13 (September), 250-256.
14. Ehrenberg, A. S. C., 1988, Repeat buying: Facts, theory, and applications (2nd ed.). New London: Griffin. (Original work published 1972)
15. Hill R. Carter, William E. Griffiths, and George G. Judge, 1997, Undergraduate Econometrics, USA: John Wiley & Sons, Inc. |
