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    题名: Use the concept of the social capital to search enterprise's competitive environment
    作者: Yang, Hsiao fang;Lin, Mu hua
    楊筱芳
    贡献者: 資訊科學系
    关键词: Cell phone;Competitive environment;Decision makers;Development strategies;Grounded theory;Initial position;Product markets;Social capitals;Social position;Text mining;User's interest;Cybernetics;Mobile phones;Telephone sets;Strategic planning
    日期: 2009-10
    上传时间: 2015-06-01 17:29:07 (UTC+8)
    摘要: The motivation of this study is based on the potential strategies of industry are difficult to be found. Therefore, we propose the model to find the enterprise's strategy. The purpose is to obtain valuable concept and strategy early. The analysis data of this study are cell-phones which Taiwan in 2002. First, collect the specification of cell-phone into structural files through the principle of open coding of the ground theory. And then it produce the strategically graph. Finally, utilizing the principle of social position (The initial position is best) to calculate the position of each node and used for judging the value of concept. From the experiment result, this study could discover the products development strategy of enterprises with scenario that combine from cell-phone data. Besides, it can find the powerful concept through the position. The contribution to this study is offer a method lets decision maker to find the productive strategy from product's data on the market. These strategies can cause user's interest in products and develop the bigger product market. ©2009 IEEE.
    關聯: Conference Proceedings - IEEE International Conference on Systems, Man and Cybernetics,1742-1745
    数据类型: conference
    DOI 連結: http://dx.doi.org/10.1109/ICSMC.2009.5346666
    DOI: 10.1109/ICSMC.2009.5346666
    显示于类别:[資訊科學系] 會議論文

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