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政大典藏 > College of Commerce > Department of Business Administation > Periodical Articles > Item 140.119/75526

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/75526

Title:	ConvenienceProbe: A phone-based system for retail trade-area analysis
Authors:	You, C.-W.;Kao, H.-L.C.;Ho, B.-J.;Wang, Wei-Fehng;Bei, Lien-Ti 別蓮蒂
Contributors:	企管系
Keywords:	Behavioral research;Retail stores;Sales;Telephone sets;Ubiquitous computing;Convenience stores;Data collection;Data collection system;Face-to-face interview;Local residents;Marketing research;phone sensing;Products and services;Telephone systems
Date:	2014-01
Issue Date:	2015-06-02 17:10:55 (UTC+8)
Abstract:	Systematically and quantitatively determining patterns in consumer flow is an important problem in marketing research. Identifying these patterns can facilitate an understanding of where and when consumers purchase products and services at physical retail shops. Collecting data on real consumers who shop at retail stores is one of the most challenging and expensive aspects of these studies. This article introduces ConvenienceProbe, a phone-based data collection system for retail trade-area analysis. The proposed method targets local residents shopping at neighborhood convenience stores. This study deploys and tests the system by collecting real customer flow data in neighborhood convenience stores. Results show that the consumer flow data collected from the ConvenienceProbe system is comparable to that from a traditional face-to-face interview method. © 2002-2012 IEEE.
Relation:	IEEE Pervasive Computing, 13(1), 論文編號 6407143, 64-71
Data Type:	article
DOI link:	http://dx.doi.org/10.1109/MPRV.2013.24
DOI:	10.1109/MPRV.2013.24
Appears in Collections:	[Department of Business Administation] Periodical Articles

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