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政大機構典藏 > 傳播學院 > 新聞學系 > 期刊論文 > Item 140.119/75679

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/75679

Title:	Female media use behavior and agreement with publicly promoted agenda-specific health messages
Authors:	Lyu, S.-Y.;Chen, R.-Y.;Tsai, L.-T.;Wang, Shih fan Steve;Lo, F.-E.;Chi, Y.-C.;Morisky, D.E. 王石番
Contributors:	新聞系
Keywords:	Health information seeking;Media use;Self-efficacy;Women
Date:	2014-12
Issue Date:	2015-06-11 13:36:20 (UTC+8)
Abstract:	This study set out to explore the relationship between female media use behavior and agreement with agenda-specific publicly promoted health messages. A random digit dial telephone cross-sectional survey was conducted using a nationally representative sample of female residents aged 25 and over. Respondents’ agreement with health messages was measured by a six-item Health Information Scale (HIS). Data were analyzed using chi-square tests and multiple logistic regression. This survey achieved a response rate of 86% (n = 1074). In this study the longest duration of daily television news watching (OR = 2.32), high self-efficacy (OR = 1.56), and greater attention to medical and health news (OR = 5.41) were all correlates of greater agreement with the selected health messages. Surprisingly, Internet use was not significant in the final model. Many women that public health interventions need to be targeting are not receptive to health information that can be accessed through Internet searches. However, they may be more readily targeted by television campaigns. Agenda-specific public health campaigns aiming to empower women to serve as nodes of information transmission and achieve efficient trickle down through the family unit might do better to invest more heavily in television promotion.
Relation:	International Journal of Environmental Research and Public Health, 11(12), 12532-12543
Data Type:	article
DOI 連結:	http://dx.doi.org/10.3390/ijerph111212532
DOI:	10.3390/ijerph111212532
Appears in Collections:	[新聞學系] 期刊論文

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