English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 94188/124659 (76%)
Visitors : 29622478      Online Users : 347
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    政大機構典藏 > 商學院 > 資訊管理學系 > 會議論文 >  Item 140.119/75831
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/75831

    Title: An empirical study of the gratifications of customer resonance on purchase intention
    Authors: Shang, Shari S. C.;Sie, Yi Jhen
    Contributors: 資管系
    Keywords: Behavioral research;Information systems;Purchasing;Resonance;Sales;Customer behavior;Electronic word of mouths;Inter-personal communications;On-line communication;Purchase intention;Self presentations;Use and gratification;User-generated content;Social networking (online)
    Date: 2014-09
    Issue Date: 2015-06-16 15:29:54 (UTC+8)
    Abstract: In recent years, social networks have become incredibly popular. Online communities such as Facebook, YouTube, and Flicker offer freely available user-created content that has enabled individuals to express their ideas and communicate their opinions to many people. People can create, modify, discuss, and share on networks. These social networks have gradually become interpersonal communication platforms-away from traditional face-to-face and word-of-mouth interaction toward new forms of online communication referred to as electronic word-of-mouth such as user-generated content. Messages resonate when information is shared among individuals. We want to have a better understanding of the use and gratification that users obtain from social networks when topics resonate with them. The purpose of this study is to investigate what drives people to share or reply to content on social networks while customers' resonance arises and understand the impact of customer resonance on purchase intention in the social networks.
    Relation: 20th Americas Conference on Information Systems, AMCIS 2014, 2014, 20th Americas Conference on Information Systems, AMCIS 2014; Savannah, GA; United States; 7 August 2014 到 9 August 2014; 代碼 106999
    Data Type: conference
    Appears in Collections:[資訊管理學系] 會議論文

    Files in This Item:

    File Description SizeFormat

    All items in 政大典藏 are protected by copyright, with all rights reserved.

    社群 sharing

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback