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    政大典藏 > College of Commerce > International MBA > Theses >  Item 140.119/76197


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/76197


    Title: 拓展行銷通路
    Promoting Market Access
    Authors: 毛天恩
    Constante, Theo
    Contributors: 何小台
    Ho, Chester
    毛天恩
    Constante, Theo
    Keywords: 拓展
    行銷
    通路
    Promoting
    Market
    Access
    Date: 2014
    Issue Date: 2015-07-01 14:48:13 (UTC+8)
    Abstract: 拓展行銷通路
    This paper highlights the idea of a social enterprise creation that will tackle HIV/AIDS and poverty issues in the Kingdom of Swaziland. Using a bottom up approach, the enterprise goal is to provide labor opportunities through capacity building workshops that will teach poor people to create products that can be sold in niche markets. Additionally, through the sale of these products, the enterprise will be able to gain a percentage in order to fund projects against the fight of HIV/AIDS. Encourage the involvement of poor communities through, for example, decentralized planning systems that incorporate explicit poverty reduction goals, preventing or mitigating negative impacts on vulnerable groups.
    Reference: Kotler, Philip, Lane Keller, Kevin. Marketing Management. New Jersey: Pearson Education Inc. 2012.
    Mariotti, Steve, Glackin, Caroline. Entrepreneurship: starting and operating a small business. New Jersey: Pearson Education Inc. 2013. 3rd Edition
    Osterwalder, Alexander, Pigneur, Yves. Business Model Generation. New Jersey: John Wiley & Sons Inc. 2010
    Barry J. Babin, Eric G. Harris, Consumer Behavior, Lousiana, Cengage Learning 2015 – 2014
    IFAD, PROMOTINGMARKET ACCESS for the Rural Poor in Order to Achieve the Millennium Development Goals Roundtable, Discussion Paper for the Twenty-Fifth Anniversary Session of IFAD’s Governing Council 2003
    Oxfam International (2001). Rigged Rules and Double Standards: Trade Globalization and the Fight against Poverty. London: Oxfam.
    Legrain, P. (2002). “Free Trade in Chains”. In The Economist, The World in 2003.
    Lankes, H.P. (2002). “Market Access for Developing Countries”. In Finance and Development, Vol. 39, No. 3,
    September.
    SAQA Journal issue of Art Calendar magazine and the Fall 2006
    Hitoshi Shoji , Richard Manning ,OECD Promoting Pro-Poor Growth.2006
    World Bank (2005c), Where is the Wealth of Nations? Measuring Capital for the XXI Century,http://publications.worldbank.org/ecommerce/catalog/product?item_id=4980649.

    WHO (World Health Organization) (2004), World Report on Road Traffic Injury Prevention, Geneva.
    World Bank (2003), Infrastructure Action Plan, Washington, DC.
    OECD (2001), “Recommendation on Untying Official Development Assistance to the Least DevelopedCountries”, Development Assistance Committee, Paris.
    OECD (2005c), “Recommendation on Harmonisation”, Paris.
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    101933047
    103
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0101933047
    Data Type: thesis
    Appears in Collections:[International MBA] Theses

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