政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/76198
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文笔数/总笔数 : 110182/141115 (78%)
造访人次 : 46696622      在线人数 : 625
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/76198


    题名: 設立提供東京旅遊資訊及導遊服務的網站
    Exploring Tokyo Providing Comprehensive Information of Tokyo and Catering Individual Tourist
    作者: 佐藤峻
    Sato, Leo
    贡献者: 吳文傑
    Wu, Jack
    佐藤峻
    Sato, Leo
    关键词: 地方
    Toku
    導覽
    local
    Toku
    guide
    日期: 2014
    上传时间: 2015-07-01 14:48:25 (UTC+8)
    摘要: 無
    What if you had a local friend in Tokyo who is willing to take you to some local places? Your journey should become more unique than the others’. Toku envisions to satisfy botch travelers who want to experience ‘local’ way in Tokyo and local Tokyo people who wish to guide travelers to local places. Toku is a website in which users are able to see and obtain information of Tokyo local dining spots, shops and nightclubs. Toku also provides half-day and one-tour guide to further enrich traveler’s experience in Tokyo. The following are the missions Toku promises to its customers:

    1. Providing ‘local’ information of Tokyo to foreigners
    2. Connecting people who need a local guide with people who wish to guide foreigners in Tokyo
    3. Making local friends through the network of local guides
    4. Providing individual tourists with local knowledge and secrets
    1. Introduction: 1
    2. Executive summary 2
    2.1. Introduction 2
    2.2. The company 2
    2.3. Products and Services 2
    2.4. The Market 3
    2.5. Financial Figures 3
    2.6. Missions 4
    3. Vision, Mission, Strategies and etc. 5
    3.1. Vision: 5
    3.2. Mission: 5
    3.3. Objectives/ goals: 5
    3.4. Keys to success: 6
    3.5. Strengths, weaknesses, opportunities, and threats 6
    3.5.1. Strengths 6
    3.5.2. Weakness 6
    3.5.3. Opportunities 6
    3.5.4. Threats 7
    3.6. Strategies 7
    4. Products and services 8
    4.1. Dining: 8
    4.2. Shopping: 8
    4.3. Nightlife: 9
    4.4. Tour guides: 9
    4.4.1. GPS service 9
    4.5. Mandarin Service: 9
    5. Revenue Sources 10
    5.1. Websites: 10
    5.2. Website advertisement affiliate: 10
    5.3. Tour guide: 10
    5.4. Tour guide registration: 10
    5.5. Mandarin translation: 10
    6. Pricing 11
    6.1. Web Advertisement (charge from the supply side) 11
    6.2. Tour Service: 12
    6.2.1. Individual tourist’s pricing (A party of 1~2) 12
    6.2.2. Pricing for a party of 3~4 12
    6.2.3. Pricing for a party of 6 (the maximum number) 12
    6.3. Mandarin Service 13
    7. Future Growth Opportunities 14
    7.1. Online registrations. 14
    7.2. Smartphone applications 14
    8. Marketing Plan 15
    8.1. Market Analysis 15
    8.2. Competitions: 18
    8.3. Competitors’ profiles 18
    8.3.1. Individual bloggers: 18
    8.3.2. Online travel-related websites: 18
    8.3.3. Specialized websites: 19
    8.3.4. Tour Agents: there are many websites that are offering a tour guide in Tokyo. Some of them are even free. 20
    8.4. Market size, sales and share projections 22
    8.5. Customers’ Profile 25
    8.5.1. Why China, Taiwan and Hong Kong? 25
    8.5.2. Why target age between 20 and 40? 25
    8.5.3. Why target Taiwanese between age 20 and 40? 26
    8.6. Strategies for reaching the targeted sales level 27
    9. Operation plan 29
    9.1. Location: Tokyo (Nakano) 29
    10. Financial plan 30
    10.1. Income Statement and Projected Cashflow 30
    11. Conclusion 34
    12. Appendix 1 The Website 35
    13. Appendix 2 Details of Cost of Each Year 42
    14. Bibliography 49
    參考文獻: 1. Mr. Kuronuma, Toru. "What Do Travelers Expect in Japan? Graphing Their Pattern and Tendency." BLOGOS. Act Zero, 22 Jan. 2015. Web. 09 May 2015.
    <http://blogos.com/article/104027/>
    2. Japan Tourism Agency. "A Survey on the Consumption of Foreign Travelers." (2013): n. pag. Statistic on Travelers in Japan. Ministry of Land, Infrastructure, Transport and Tourism. Web. 9 May 2015.
    <http://www.mlit.go.jp/common/001006488.pdf>
    3. Japan Tourism Agency. "A Survey on the Consumption of Foreign Travelers." (2013): n. pag. Statistic on Travelers in Japan. Ministry of Land, Infrastructure, Transport and Tourism. Web. 9 May 2015.
    <http://www.mlit.go.jp/common/001006488.pdf>
    4. Japan Tourism Agency. "A Survey on the Consumption of Foreign Travelers." (2013): n. pag. Statistic on Travelers in Japan. Ministry of Land, Infrastructure, Transport and Tourism. Web. 9 May 2015.
    <http://www.mlit.go.jp/common/001006488.pdf>
    5. Japan National Tourism Organization. "Marketing Data of Foreign Travelers Visiting Japan." Foreign Travelers` Tendency in Japan. Japan National Tourism Agency, n.d. Web. 09 May 2015.
    <http://www.jnto.go.jp/jpn/reference/tourism_data/visitor_trends/index.html>
    6. Japan National Tourism Organization. "Marketing Data of Foreign Travelers Visiting Japan." Basic Data of China. Japan National Tourism Agency, n.d. Web. 09 May 2015.
    <http://www.jnto.go.jp/jpn/reference/tourism_data/pdf/market_basic_china.pdf>
    7. Japan National Tourism Organization. "Marketing Data of Foreign Travelers Visiting Japan." Basic Data of Taiwan. Japan National Tourism Agency, n.d. Web. 09 May 2015.
    <http://www.jnto.go.jp/jpn/reference/tourism_data/pdf/market_basic_taiwan.pdf>
    8. Japan National Tourism Organization. "Marketing Data of Foreign Travelers Visiting Japan." Basic Data of Hong Kong. Japan National Tourism Agency, n.d. Web. 09 May 2015.
    <http://www.jnto.go.jp/jpn/reference/tourism_data/pdf/market_basic_hongkong.pdf>
    9. 1. Mr. Kuronuma, Toru. "What Do Travelers Expect in Japan? Graphing Their Pattern and Tendency." BLOGOS. Act Zero, 22 Jan. 2015. Web. 09 May 2015.
    <http://blogos.com/article/104027/>
    10."Immigration Statistics." Ministry of Justice: Statistics. Ministry of Justice, n.d. Web. 09 May 2015.
    <http://www.moj.go.jp/housei/toukei/toukei_ichiran_nyukan.html>
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    102933036
    103
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0102933036
    数据类型: thesis
    显示于类别:[國際經營管理英語碩士學程IMBA] 學位論文

    文件中的档案:

    档案 大小格式浏览次数
    index.html0KbHTML2320检视/开启


    在政大典藏中所有的数据项都受到原著作权保护.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈