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    Title: 消費者觀賞續集電影之決策:品牌管理觀點
    Decision Making of Seeing Movie Sequels: A Branding Perspective
    Authors: 李佩璇
    Contributors: 陳建維
    Keywords: 續集電影
    Date: 2015
    Issue Date: 2015-07-13 11:04:45 (UTC+8)
    Abstract: 2015年堪稱好萊塢電影續集年,包括現在六月中正在上映的《侏羅紀世界》,暑假檔期的《不可能的任務》、《魔鬼終結者》等等,還有睽違10年,即將年底上檔的《星際大戰7》,皆引起鐵粉熱烈的反應。回顧2015年上半年,已經上映的《即刻救援3》、《分歧者2:叛亂者》、《玩命關頭7》、《復仇者聯盟2》、和《歌喉讚2》都吸引了大批粉絲前往電影院朝聖。近年來,票房前幾名的電影通常都是「續集電影」,這些續集電影之所以會誕生,是因為第一集獲得廣大觀眾的喜愛,而且有亮眼的票房成績。對電影製作團隊來說,與其重新發想新劇本,若能使用現有的劇本繼續延伸,抓住電影觀眾對某一題材的胃口,似乎可以有效的利用品牌延伸的外溢效果,放大第一集成功的電影元素,有效延長電影的壽命,同時培養出忠實的影迷。
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    Description: 碩士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0102351007
    Data Type: thesis
    Appears in Collections:[國際經營與貿易學系 ] 學位論文

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