English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 110181/141115 (78%)
Visitors : 46612226      Online Users : 487
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/76433


    Title: 競爭者對壽險業銀行保險業務影響之探討
    The impacts of competitors behavior on Bancassurance
    Authors: 王渝
    Wang, Yu
    Contributors: 彭金隆
    王渝
    Wang, Yu
    Keywords: 銀行保險
    競爭
    通路
    Date: 2015
    Issue Date: 2015-07-13 11:09:17 (UTC+8)
    Abstract: 過去幾十年中,保險業最大的變化之一就是銀行保險的出現及發展。銀行保險可追溯到19世紀由法國CNP和法國儲蓄銀行聯手發展保險業務。此合作一舉成功使歐洲其它國家也紛紛效仿,漸漸發展至全球。許多文獻於各方面探討保險公司選擇銀行保險通路之因素,但有鑑於我國壽險產業為高度競爭之市場,競爭者行為對於公司策略之擬定必定有相當之影響,故與以往研究不同,本研究探討「競爭」對於銀行保險通路之影響,加入其他保險公司對於公司本身的影響加以研究 。
    本研究利用銀行保險初年度保費作為競爭者判斷指標,本研究提出追趕效果模型、超越效果模型以探討相同競爭群組公司之銀行保險成長率相互影響程度。而結果指出,相同策略群組之銀保成長具有顯著的相關性,此結論亦支持本研究提出之假說。
    Reference: 一、 中文文獻
    1. 呂依璇,2011,「競爭氣候對業務人員任務績效之影響:察覺-動機-能耐觀點」,國立東華大學,國際企業研究所碩士論文。
    2. 林昌雄,2007,壽險業以策略聯盟經營銀行保險績效的決定因素-以某壽險公司為例,國立中正大學,企業管理所碩士論文。
    3. 林宜蓁,2010,「壽險業行銷通路決定因素之研究」,實踐大學,財務金融與保險研究所碩士論文。
    4. 林敏華,1997,「我國壽險業經營關鍵成功因素及其績效相關性之研究」,國立政治大學,保險研究所碩士論文。
    5. 吳子璦,2011,「我國壽險公司銀行保險通路之集中度經營策略分析」,國立政治大學,風險管理與保險研究所碩士論文。
    6. 徐立達,2012,「技術創新與技術競爭張力關係之研究:以DRAM產業為例」,屏東科技大學,科技管理研究所碩士論文。
    7. 郭榮棠,2007,「銀行保險行銷通路對於汽車保險經營績效之研究-個案公司實證分析」,國立政治大學,風險管理與保險研究所碩士論文。
    8. 陳國嘉,2002,「策略群組,移動障礙與績效關係研究」,育達研究叢刊,第三期,頁87-106。
    9. 彭金隆、陳麗如與劉文彬,2014,「壽險公司銀行保險通路合作策略與效率分析」,經濟論文,第42期,第二卷,235-269。
    10. 彭金隆,2015,銀行保險競爭關係之研究,Working Paper.
    11. 黃博煜,「台灣教育行政類研究所策略群組之實證研究」,國立嘉義大學,教育行政與政策發展研究所論文。
    12. 黃台心,2009,計量經濟學,第二版。台北:新陸出版社。
    13. 楊書齊,2012,「合作銀行之特性對銀行保險業務品質影響之研究」,國立政治大學,風險管理與保險研究所碩士論文。
    14. 劉庭禎,2014,「銀行保險對壽險業經營績效之影響」,國立政治大學,風險管理與保險研究所碩士論文。
    二、 外文文獻
    1. Amit, R. & Schoemaker, P. J. H, (1993). Strategic assets and organizational rent. Strategic Management Journal, Vol. 14, No.1, pp. 33-46.
    2. Benoist, G., (2002). Bancassurance: The new challenges, The Geneva Papers on Risk and Insurance, Vol. 27, No.3, pp. 295–303.
    3. Browne, M.J. & Kim, K., (1993). An International Analysis of Life Insurance Demand, The Journal of Risk and Insurance, Vol. 60, No. 4, pp. 616-634.
    4. Chang, P. R., Peng, J. L., Fan, C. K., (2011). A Comparison of Bancassurance and Traditional Insurer Sales Channels. The Geneva Papers on Risk and Insurance-Issues and Practice, Vol. 36, No. 1, pp. 76-93.
    5. Chen, M. J. & MacMillan, I. C., (1992). Nonresponse and delayed response to competitive moves: The roles of competitor dependence and action irreversibility. Academy of Management Journal, Vol. 35, pp. 359-370.
    6. Chen, M. J., (1996). Competitor analysis and interfirm rivalry: Toward a theoretical integration. Academy of Management Review, Vol. 21, No. 1, pp. 100-134.
    7. Chen, M. J., Su, K. H. & Tsai, W., (2007). Competitive tension: The awareness-motivation-capability perspective. Academy of Management Journal, Vol. 50, No.1, pp. 101-118.
    8. Elkington, W., (1993). Bancassurance, Chartered Building Societies Institute Journal, March, 47, pp. 2-3.
    9. FIordelisi, F. & Ricci, O., (2010). Efficiency in the Life Insurance Industry: What are the Efficiency Gains from Bancassurance? , EMFI Working Paper . Vol. 2, pp. 1-34.
    10. Gora, J. C. (Ed.), (1997). Bancassurance: Positioning for Affiliations (1 ed.), Life Office Management Association, Inc. (LOMA), USA.
    11. Ketchen, D. J., Snow, C. C. & Hoover, V. L., (2004). Research on competitive dynamics: Recent accomplishments and future challenges. Journal of Management, Vol. 30, No.6, pp. 779-804.
    12. Kim, W. J., D. Mayers & C. W. Smith, Jr., (1996). On The Choice of Insurance Distribution Systems, Journal of Risk and Insurance, Vol. 63, No. 2, pp. 207-227.
    13. Leale-Green, H. & Bloomfield, J., (1994). Bancassurance: The Shape of Things to Come. Post Magazine, Vol. 23, pp. 16-19.
    14. Marvel, H., (1982). Exclusive Dealing, Journal of Law and Economics, Vol. 25, April, pp. 1-25.
    15. Mintzberg, H., (1987). Crafting strategy. Harvard Business Review, Vol. 65, No.4, pp. 66-75.
    16. Outreville, J.F., (1996). Life insurance markets in developing countries. Journal of Risk and Insurance, Vol. 63, No. 2, pp. 263–278.
    17. Porter, M. E., (1980). Competitive strategy: Techniques for analyzing industries and competitors. New York: Free Press.
    18. Regan, L., (1997). Vertical Integration in the Property- Liability Insurance Industry: A Transaction Cost Approach, Journal of Risk and Insurance, Vol. 64, No. 1, pp. 41-62.
    19. Regan, L. & Tzeng, L.Y., (1999). Organizational Form in the Property- Liability Insurance Industry, Journal of Risk and Insurance, Vol. 66, No. 2, pp. 253-273.
    20. Regan, L. & S. Tennyson, (2000). Insurance Distribution Systems, 1st ed., Handbook of Insurance, pp. 710-748.
    21. Smith, K. G., Ferrier, W. J. & Ndofor, H., (2001). Competitive dynamics research: Critique and future directions. In M. Hitt, R. E. Freeman, & J. Harrison (eds.), Handbook of Strategic Management, pp. 315-361.
    22. Oaca, S. C, (2012). Bancassurance Development in Europe, International Journal of Advances in Management and Economics, Nov.-Dec., Vol.1, No. 6, pp. 64- 69.
    23. Swiss Re., (1992). Bancassurance: A Survey of competition between banking and insurance, Sigma N
    Description: 碩士
    國立政治大學
    風險管理與保險研究所
    102358005
    103
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0102358005
    Data Type: thesis
    Appears in Collections:[風險管理與保險學系] 學位論文

    Files in This Item:

    There are no files associated with this item.



    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback