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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/76446

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    DC FieldValueLanguage
    dc.contributor.advisor何富年zh_TW
    dc.contributor.advisorHo, Foo Ninen_US
    dc.contributor.author駱傳倫zh_TW
    dc.contributor.authorLo, Helenen_US
    dc.creator (Authors) 駱傳倫zh_TW
    dc.creator (Authors) Lo, Helenen_US
    dc.date (Date) 2015en_US
    dc.date.accessioned2015-07-13 11:10:47 (UTC+8)-
    dc.date.available2015-07-13 11:10:47 (UTC+8)-
    dc.date.issued (Issue Date) 2015-07-13 11:10:47 (UTC+8)-
    dc.identifier (Other Identifiers) G0102933007en_US
    dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/76446-
    dc.description (Description) 碩士zh_TW
    dc.description (Description) 國立政治大學zh_TW
    dc.description (Description) 國際經營管理英語碩士學位學程(IMBA)zh_TW
    dc.description (Description) 102933007zh_TW
    dc.description (Description) 103zh_TW
    dc.description.abstract (Abstract) 物聯網 (IoT): 將為汽車產業打造一個全新的商業模式zh_TW
    dc.description.abstract (Abstract) We are living in an era of the “Internet of Things” as we are more than ever connected to the Internet with our smartphones, tablets, PCs, and etc. With technological advancement in terms of increased broadband coverage and changes in customer behavior, more and more “things” will be connected in retail, infrastructure, home and office buildings, and etc. The communication of devices opens up new business opportunities with increased involvement of services including IT, financial, data analytics, media, and etc.
    Smart mobility is on the rise, specifically with the Connected Car. Vehicle owners and potential consumers are interested in having connectivity inside a car in addition to services that give them access to applications for information, content and entertainment. With many benefits and opportunities in the Automotive IoT field, stakeholders within the IoT ecosystem including service providers, software developers, automakers, hardware manufacturers, and etc. can reap a great deal of revenue through unique business models that require strategic partnerships, technological innovation and value-added services to deliver to the customer.    		en_US
    dc.description.tableofcontents1. Introduction 1
    1.1. Purpose of Report 2
    1.2. Scope of Research 2
    1.3. Research Approach 2
    2. Overview of Information Communications Technology 3
    2.1. Evolution of IoT 4
    2.1.1. Definition of IoT 4
    2.2. History of IoT 5
    2.3. Current State of IoT 6
    2.4. In the Near Future 8
    3. Automotive and M2M Solutions 10
    3.1. Phases in Automotive IoT 12
    3.1.1. The Passive Monitoring Phase 12
    3.1.2. The Interaction Phase 13
    3.1.3. The Ambient Awareness Phase 13
    3.1.4. The Automation Phase 13
    3.2. The Sensitive Car 13
    3.3. The Connected Car 14
    4. Value Added Services in Automotive IoT 17
    4.1. Mobile Hotspot 17
    4.2. Over-the-Air Updates 17
    4.3. Infotainment 18
    4.4. Safety and Security 18
    4.5. Usage-based Insurance 19
    5. Analysis of Automotive IoT Business Models 21
    5.1. Freemium Business Model 22
    5.2. Customer Loyalty Business Model 22
    5.3. Hidden Revenue Business Model 22
    5.4. Leveraging Customer Data Business Model 23
    5.5. Open Business / Open Source Business Model 24
    5.6. Orchestration Business Model 24
    5.7. Pay Per Use / Car Sharing Business Model 24
    5.8. Solutions Provider Business Model 25
    6. Tech-Giants Entering Automotive IoT 27
    7. Taiwan’s Big-Small Approach 29
    8. Challenges and Implications 31
    8.1. Complexity and Costs 31
    8.2. Competition 31
    8.3. Lack of Standardization 32
    8.4. Privacy 33
    8.5. Time-to-Market 34
    9. Conclusions 35
    9.1. Top Services as Revenue Drivers 35
    9.2. Selecting the Right Model 35
    9.3. Collaborate or Die Ecosystem 36
    9.4. Define the Value Proposition 38
    10. Potential Opportunities in Automotive IoT 39
    10.1. Embedded versus Tethered 39
    10.2. Automotive Aftermarket Products 39
    10.3. Converging Technologies 40
    10.3.1. Vehicle-to-Home (V2H) 41
    10.3.2. Vehicle-to-Grid (V2G) 41
    10.3.3. Vehicle-to-Infrastructure (V2I) 41
    10.3.4. Vehicle-to-Retail (V2R) 41
    10.4. The Driverless Car 42
    10.5. Emerging Markets 44
    10.6. Growth Opportunities in Small Vehicles 45
    10.7. IoT Growth Opportunities 46
    11. Recommendations 48
    12. References 54    		zh_TW
    dc.format.extent2468878 bytes-
    dc.format.mimetypeapplication/pdf-
    dc.source.uri (Source URI) http://thesis.lib.nccu.edu.tw/record/#G0102933007en_US
    dc.subject (Keywords) 物聯網zh_TW
    dc.subject (Keywords) automotivezh_TW
    dc.subject (Keywords) lo T 生態系統zh_TW
    dc.subject (Keywords) 增值服務zh_TW
    dc.subject (Keywords) 商業模式zh_TW
    dc.subject (Keywords) Internet of Thingsen_US
    dc.subject (Keywords) Automotiveen_US
    dc.subject (Keywords) IoT Ecosystemen_US
    dc.subject (Keywords) Value-added Servicesen_US
    dc.subject (Keywords) Business Modelsen_US
    dc.title (Title) 物聯網 (IoT): 將為汽車產業打造一個全新的商業模式zh_TW
    dc.title (Title) An Analysis of IoT and How it is Shaping New Business Models in the Automotive Industryen_US
    dc.type (Data Type) thesisen
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    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

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