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    政大機構典藏 > 商學院 > 資訊管理學系 > 學位論文 >  Item 140.119/76865
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/76865

    Title: 以消費價值觀點探討App下載意圖
    Investigating App Download Intention : A Consumption Value Perspective
    Authors: 吳至倫
    Contributors: 管郁君
    Keywords: 消費價值
    Date: 2013
    Issue Date: 2015-07-27 11:22:37 (UTC+8)
    Abstract: 行動裝置App產業蘊含龐大商機,目前已吸引許多廠商與個人開發者加入,市場上App的數量與被下載次數也以驚人速度成長。如今全球行動應用程式商店的總下載次數已超過600億次,根據市調研究公司Gartner預估,2016年將會有3100億次的App總下載次數,而其中下載免費App的比例將提升為93%。免費App仍然提供開發者許多獲利模式,例如應用程式內購買 (In-App Purchase) 和廣告,因此,對App開發者而言,獲利的首要條件是消費者必須先下載App。本研究以消費價值觀點來探討消費者下載App的價值與App下載意圖間的關係。本研究預期能了解消費者對於下載App的價值需求,因此可以提供App開發者實用的參考資訊。

    1. 消費價值中的品質性價值和探知性價值會顯著正向影響消費者下載App意圖。
    2. 消費價值中的經濟性價值、情感性價值和社會性價值對於消費者下載App意圖無顯著影響
    3. 行動裝置自我效能對消費價值與下載意圖間的關係無顯著干擾效果。

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    Description: 碩士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0100356040
    Data Type: thesis
    Appears in Collections:[資訊管理學系] 學位論文

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