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    政大機構典藏 > 理學院 > 應用數學系 > 學位論文 >  Item 140.119/76909
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/76909


    Title: 二維市場調查與模糊統計分析在手機品牌與消費者習性的應用
    Marketing Research with Two-dimensional Fuzzy Statistical Analysis and Its Application in Mobile Phone and Consumer Behavior
    Authors: 許士軒
    Contributors: 吳柏林
    許士軒
    Keywords: 手機品牌
    隸屬度相關係數
    模糊資料
    Date: 2015
    Issue Date: 2015-07-27 11:29:58 (UTC+8)
    Abstract: 在統計學上,我們常使用皮爾森相關係數來表達兩變數間線性關係的強度,同時也表達出關係之方向。皮爾森相關係數所處理的資料是兩筆明確的實數值,但是當資料是模糊數時,如何計算廣義模糊相關係數?本研究探討問卷模糊樣本資料值求得隸屬度相關係數,並提出廣義模糊相關係數。我們以影響手機品牌與消費者個性的因素,作實證研究分析,得出更合理的分析。而此隸屬度相關定義能應用在多筆資料值為實數的情況,可以解釋更多在實務上所發生的相關現象。
    目錄
    1.前言 1
    2.文獻探討 3
    2.1 模糊理論的基本原理 4
    2.2 模糊問卷調查 6
    2.3消費者行為之定義 7
    3.研究方法 8
    3.1 二維市場調查 8
    3.2 模糊統計分析 9
    3.3 模糊相關係數 15
    4.實證分析 19
    5.結論與建議 22
    參考文獻 23
    附錄 26
    Reference: 中文部分
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    林原宏(2004)。心理測驗與統計:模糊相關係數。教育研究月刊,122,148-149。
    洪仁怡(2003)。桌上型電腦液晶螢幕(LCD Monitor)消費者品牌認知與購買行為之研究-以大台北地區居民為例。國立交通大學,碩士論文。
    英文部分
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    Description: 碩士
    國立政治大學
    應用數學研究所
    101751015
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0101751015
    Data Type: thesis
    Appears in Collections:[應用數學系] 學位論文

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