政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/77921

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 112721/143689 (78%)
Visitors : 49600509 Online Users : 472

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Scope

please add "double quotation mark" for query phrases to get precise results

please goto advance search for comprehansive author search

Adv. Search

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

Goto mobile version

政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/77921

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/77921

Title:	當代藝術攝影藝廊 Fine Art Photography Gallery
Authors:	陳昱州 Chen, Ocean
Contributors:	吳文傑 Wu, Jack 陳昱州 Chen, Ocean
Keywords:	攝影藝廊藝術作品 Photography Gallery Artworks
Date:	2015
Issue Date:	2015-08-24 10:36:14 (UTC+8)
Abstract:	The main goal of Ocean & Rusty photography shop is to bring the fine art photography to people’s daily life. It mainly aims at the entry-level and mid market for photography lovers and the people who would like to decorate their living space with photography works. It means Ocean & Rusty photography shop provides a platform for most of the photographers, art enthusiasts, and collectors. The main services for Ocean & Rusty photography shop includes art broker, photography works selling, photography teaching, photo books selling, and photography event organization. Ocean & Rusty photography shop expects to reach 10% market share in fifth year. It means the total sales will over 30 millions, the highest IRR will reach 737%, and the net profit ratio will be around 27%. 1. Executive Summary 1 1.1. Mission 3 1.2. Vision 3 1.3. Company Goals 3 1.4. Core Competency 4 2. Company Summary 5 2.1. Ownership 5 2.2. SWOT Analysis 5 2.3. Start-up Summary 6 3. Service and Products 9 3.1. Photography Artworks 9 3.2. Framing and Mounting for Photography Artworks 11 3.3. Photography Courses 12 3.4. Key Partners 13 4. Market Analysis 15 4.1. Cultural and Creative Industry 15 4.1.1. The Revenue of Cultural and Creative Industry 17 4.1.2. The Visual Art Industry in Taiwan 18 4.2. Potential Market Size for Ocean & Rusty Photography Shop 20 5. Development Plan 26 5.1. Phase 1: Pilot Test Phase 26 5.2. Phase 2: Establish Physical Store 27 5.3. Phase 3: Establish Physical Stores in Taichung and Kaohsiung 28 6. Management Summary 30 6.1. Organization Chart 31 6.2. Compensation Plan 32 7. Sales and Marketing Strategy 34 7.1. Market Segmentation 34 7.2. Sales Strategy 36 7.3. Pricing Strategy 38 7.3.1. For Photography Artworks 38 7.3.2. For Photography Courses 39 7.4. Revenue 40 7.5. Sales Forecast 42 8. Financial Plan 43 8.1. Financial Plan and IRR Result 43 8.2. Summary 46
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 101933014
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0101933014
Data Type:	thesis
Appears in Collections:	[國際經營管理英語碩士學程IMBA] 學位論文

Files in This Item:

File	Size	Format
index.html	0Kb	HTML2	393	View/Open

All items in 政大典藏 are protected by copyright, with all rights reserved.

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

DSpace Software Copyright © 2002-2004 MIT & Hewlett-Packard / Enhanced by NTU Library IR team Copyright © - Feedback