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    政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 >  Item 140.119/77946
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/77946


    Title: Combining conjoint analysis, scenario analysis, the Delphi method, and the innovation diffusion model to analyze the development of innovative products in Taiwan's TV market
    Authors: Tseng, Fang-Mei;Lin, Ya-Ti;Yang, Shen-Chi
    Contributors: 企管系
    Keywords: Conjoint analysis;Scenario analysis;Innovative diffusion model;LED TV
    Date: 2012-10
    Issue Date: 2015-08-24 11:45:16 (UTC+8)
    Abstract: In science and technology industries, innovative products are launched rapidly, making the lifecycle of new products ever shorter. Thus, it is important that companies understand consumers' needs and consider expert opinion when analyzing the development of a new technology. However, no studies have combined these two perspectives with regard to the development of a new product. Therefore, this research combined conjoint analysis, scenario analysis, and the Delphi method with the innovative diffusion model to analyze the development of Taiwan's TV market over the next 10 years. The results show that the outlook for demand for light-emitting diode (LED) TVs in Taiwan is very optimistic; sales of LED TVs will surpass sales of liquid crystal display TVs in 2015 in the optimistic scenario and in 2017 in the most likely scenario.
    Relation: Technological Forecasting and Social Change, 79(8), 1462-1473
    Data Type: article
    DOI 連結: http://dx.doi.org/10.1016/j.techfore.2012.04.022
    DOI: 10.1016/j.techfore.2012.04.022
    Appears in Collections:[企業管理學系] 期刊論文

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