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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/77958


    Title: You do the service but they take the order
    Authors: Chiou, Jyh-Shen;Wu, Lei-Yu;Chou, Szu-Yu
    邱志聖;巫立宇;周思妤
    Contributors: 國貿系;企管系
    Keywords: Multichannel research shopping behavior;Techniques of neutralization;Service;Order
    Date: 2012-07
    Issue Date: 2015-08-24 15:00:08 (UTC+8)
    Abstract: This study examines how consumers use the techniques of neutralization to rationalize their multichannel research shopping behaviors in terms of different product purchasing situations and different groups of consumers. Empirical results support the following conclusions. Both students and professionals understand that their behavior may hurt the physical retailer and they don't accuse misconduct of the book store and car sales. They seem to believe that they are not personally accountable for the questionable behavior and their behavior is not serious for a physical book store vs. a car dealership. Students are more tolerable with the unethical behavior than business professionals, and more likely to neutralize their behavior by a belief that forces beyond their control.
    Relation: Journal of Business Research, 65(7), 883-889
    Data Type: article
    DOI 連結: http://dx.doi.org/10.1016/j.jbusres.2011.06.035
    DOI: 10.1016/j.jbusres.2011.06.035
    Appears in Collections:[國際經營與貿易學系 ] 期刊論文

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