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• 中文文獻
楊路明、巫寧（2005）客戶關係管理理論與實務，北京：電子工業出版社。
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成海清（2006）基於顧客價值導向的戰略定位研究，天津大學。
泥自銀（2007）面向顧客價值的市場管理資產與競爭優勢研究，南京理工大學。
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