政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/78140

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政大機構典藏 > 商學院 > 資訊管理學系 > 期刊論文 > Item 140.119/78140

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题名:	Online privacy control via anonymity and pseudonym: Cross-cultural implications
作者:	Chen, Houn-Gee;Chen, Charlie C.;Lo, Louis;Yang, Samuel C. 羅亦斯
贡献者:	資管系
关键词:	10.1080/01449290601156817
日期:	2008-05
上传时间:	2015-09-01 18:15:38 (UTC+8)
摘要:	Privacy`s exact nature needs to reflect the contemporary view of a society. A growing number of online users demand the protection of their personal privacy via anonymity and pseudonym. The efficacy of these two privacy controls in different online environments is unknown. This study applies social psychology theories to explore the relationship between these personal sentiments—authoritative personality, empathy, fear of negative evaluation, self-esteem, and motives of online privacy rights. We conducted a quasi-experiment by manipulating four online environments (personal e-mail exchange, members-only newsgroup, public newsgroup, and online chat room), and three user identification modes (real name, anonymity and pseudonym). More than 600 subjects from the USA and Taiwan participated in the experimental study. The results of path analysis confirm the effects of some personal sentiments on the motives of online privacy rights. The study concludes with theoretical and practical implications for the roles of privacy in the online society.
關聯:	Behaviour & Information Technology, 27(3), 229-242
数据类型:	article
DOI 連結:	http://dx.doi.org/
DOI:	10.1080/01449290601156817
显示于类别:	[資訊管理學系] 期刊論文

文件中的档案:

档案	描述	大小	格式	浏览次数
229-242.pdf		264Kb	Adobe PDF2	500	检视/开启

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