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    政大機構典藏 > 商學院 > 企業管理學系 > 會議論文 >  Item 140.119/78144
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/78144

    Title: Part I: Marketing Strategy and Marketing Management: The Antecedents and Consequences of Consumers' Value Co-Creation
    Authors: Chang, Aihwa;Tung, Pei-Ju;Tseng, Timmy H.
    Contributors: 企管系
    Keywords: co-creation;empowerment;organizational support;psychological ownership
    Date: 2014
    Issue Date: 2015-09-02 14:49:40 (UTC+8)
    Abstract: An abstract of the article "The Antecedents and Consequences of Consumers' Value Co-Creation," by Aihwa Chang, Pei-Ju Tung, and Timmy H. Tseng is presented.
    Relation: AMA Summer Educators' Conference Proceedings, 25, I-3-I-4
    Data Type: conference
    Appears in Collections:[企業管理學系] 會議論文

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