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    政大機構典藏 > 商學院 > 企業管理學系 > 會議論文 >  Item 140.119/78147
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/78147


    Title: POSITION MATTERS WHEN WE STAND TOGETHER: CONSUMERS' PERCEPTIONS OF COMPOSITE BRAND EXTENSION EXPRESSIONS
    Authors: Tsai, Meng-Chun;Monroe, Kent B.;Lou, Yung-Chien;Bei, Lien-Ti
    蔡孟君;樓永堅;別蓮蒂
    Contributors: 企管系
    Date: 2013
    Issue Date: 2015-09-02 14:50:24 (UTC+8)
    Abstract: An abstract of the article "Position Matters When We Stand Together: Consumers' Perceptions of Composite Brand Extension Expressions" by Meng-Chun Tsai, Kent B. Monroe, Yung-Chien Lou and Lien-Ti Bei is presented.
    Relation: AMA Summer Educators' Conference Proceedings, 24, 181-182
    Data Type: conference
    Appears in Collections:[企業管理學系] 會議論文

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