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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/78154

    Title: Part I: Marketing Strategy and Marketing Management: Technological Opportunism and Responsive and Proactive Market Orientation: Synergistic or Antagonistic Effects
    Authors: Chen, Chien-Wei;Lien, Nai-Hwa
    Contributors: 國貿系
    Keywords: firm performance;proactive market orientation;responsive market orientation;technological opportunism
    Date: 2014
    Issue Date: 2015-09-02 15:10:04 (UTC+8)
    Abstract: An abstract on a study which investigates the roles of responsive and proactive market orientation and their impacts of technological opportunism is presented
    Relation: AMA Summer Educators' Conference Proceedings, 25, I-9-I-10
    Data Type: conference
    Appears in Collections:[國際經營與貿易學系 ] 會議論文

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