政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/78196
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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/78196


    Title: A Research of the Effect of Gift Promotion and Its Spillover Effect
    Authors: Tseng, Chung-Hui;Lou, Yung-Chien;Bei, Lien-Ti
    曾忠蕙;樓永堅;別蓮蒂
    Contributors: 企管系
    Date: 2009
    Issue Date: 2015-09-02 16:07:58 (UTC+8)
    Abstract: The article presents a study on the influence and effect of gift promotion on consumer behavior. It notes that gift promotion does not inevitably exhibit a positive relationship with gift price. It states that a preliminary study was conducted to assure the existence of turning-point-of gift-promotion. It adds that three themes were arranged to further delve into the effects of gift promotion including the a turning point in promotion depth and the effect of reasonable or exaggerated promotion.
    Relation: Advances in Consumer Research, 36, 947-950
    Data Type: article
    Appears in Collections:[Department of Business Administation] Periodical Articles

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