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    政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 >  Item 140.119/78197
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/78197


    Title: The Influences of Price Dispersion and the Manufacturer's Suggested Price on Consumers' Boundaries of Acceptable Price: Expected Price as a Mediator
    Authors: Chen, Etta Y. I.;Bei, Lien-Ti
    別蓮蒂
    Contributors: 企管系
    Date: 2012
    Issue Date: 2015-09-02 16:25:00 (UTC+8)
    Abstract: The article presents a study on the influences of price dispersion which is defined as the price variability across stores for a certain product or brand. It notes on the effect of price dispersion particularly on the manufacturers and use the manufacturer's suggested price (MSP) to hinder retailers from excessive mark ups and to counteract with negative impact of the unanticipated retailing prices. The aim of the study is to examine the joint effects of price dispersion, MSP, and brand image.
    Relation: Advances in Consumer Research, 37, 772-773
    Data Type: article
    Appears in Collections:[企業管理學系] 期刊論文

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