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    政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 >  Item 140.119/78199
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/78199

    Title: The Perception of Family Brand Entitativity and Varieties of Family Brands
    Authors: Chang, Joseph W.;Lou, Yung-Chien
    Contributors: 企管系
    Date: 2009
    Issue Date: 2015-09-02 16:25:19 (UTC+8)
    Abstract: The article presents a study on applicability of entitativity measures on family brand evaluations. It notes that voluntary participants were randomly assigned to one of the nine experimental groups with different orders of family brand names and measures. It states that the results signify that properties of perceived entitativity are effective antecedents that may cluster family brands into groups, which subsequently elaborate different cognitive processes for family brand evaluation.
    Relation: Advances in Consumer Research, 36, 971-972
    Data Type: article
    Appears in Collections:[企業管理學系] 期刊論文

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