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    政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 >  Item 140.119/78200
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/78200

    Title: The Values and Lifestyles of Prior Mature Chinese Consumers
    Authors: Bei, Lien-Ti;Wang, Chih-Ping;Lin, Hung-Miao
    Contributors: 企管系
    Date: 2009
    Issue Date: 2015-09-02 16:25:32 (UTC+8)
    Abstract: The article discusses the consumption values, habits and lifestyles of prior mature Chinese consumers in China. It provides insights on the endurance and influences of traditional Chinese culture and Confucian values on consumer behavior. According to the article, family values, respect for seniors and compliance in traditional Confucianism influence the value systems of Chinese prior mature consumers.
    Relation: Advances in Consumer Research, 36, 827-828
    Data Type: article
    Appears in Collections:[企業管理學系] 期刊論文

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