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    政大機構典藏 > 傳播學院 > 新聞學系 > 期刊論文 >  Item 140.119/78248
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/78248


    Title: Fear arousal, efficacy, and imminency
    Authors: Chu, Godwin C.
    朱謙
    Contributors: 新聞系
    Keywords: fear arousal;school children;imminence of loss;magnitude of loss;likelihood of loss;solution efficacy;arousal intensity;persuasive communication;social influence
    Date: 1966-11
    Issue Date: 2015-09-03 16:18:04 (UTC+8)
    Abstract: A general formulation on the effects of fear-arousing appeals was proposed and tested, the variables being magnitude of loss, likelihood of loss, efficacy of solution, and imminency of loss. Ss were 1,204 school children in 18 experimental and 2 control groups. The fear was the danger of roundworms, presented in talks of different versions. Effects of the appeals, measured by the number of children wanting to take the drug, were found to be positive functions of magnitude and likelihood of loss, and efficacy of solution. The imminency effects need further study. Mild appeals, though less effective, were more resistant to counterpropaganda. Ss tended to minimize the threat when the solution was not efficacious.
    Relation: Journal of Personality and Social Psychology, 4(5), 517-524
    Data Type: article
    DOI 連結: http://dx.doi.org/10.1037/h0021189
    DOI: 10.1037/h0021189
    Appears in Collections:[新聞學系] 期刊論文

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