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政大典藏 > College of Commerce > Department of MIS > Periodical Articles > Item 140.119/78268

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/78268

Title:	Service-driven social community and its relation to well-being
Authors:	Chou, Cindy Yunhsin;Yuan, Soe-Tsyr 苑守慈
Contributors:	資管系
Keywords:	customer empowerment;motives for engaging in co-creation;self-determination;service-driven social community;well-being
Date:	2015-05
Issue Date:	2015-09-03 17:39:06 (UTC+8)
Abstract:	This study aims to develop a conceptual framework pertaining to a service-driven social community and its relation to customer well-being. This paper draws on motivations and self-determination theory to expand an existing empowerment framework for a better understanding of how a service provider, which aims at transforming its service offerings to achieve business sustainability, supports for his/her customers’ needs in value co-creation in the beginning and over the course of time, which subsequently drive their active engagement in co-creation. The framework reinforces the transformative role of a service to establish a social community to satisfy customers’ psychological needs for competence, autonomy and a sense of relatedness. The satisfaction will drive the community to form a collective commitment to shared goals and intercustomer support, which subsequently perpetuates community members’ positive experiences of living well. This is accomplished through a case study drawn from the cTaipei platform, where service providers interact with their networks and customers to co-create values in developing a creative Taipei city. This paper contributes to this practice by providing a roadmap for services and customers to be benefited from the proposed service-driven social community framework.
Relation:	Service Industries Journal, 35(7-8), 368-387
Data Type:	article
DOI link:	http://dx.doi.org/10.1080/02642069.2015.1015520
DOI:	10.1080/02642069.2015.1015520
Appears in Collections:	[Department of MIS] Periodical Articles

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