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    政大機構典藏 > 商學院 > 企業管理學系 > 會議論文 >  Item 140.119/78910
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/78910

    Title: Applying a decomposed theory of planned behavior to study the paying behaviors of a virtual community
    Authors: Horng, Shwu-Min;Lee, YihYuh;Wu, Chih-lun
    Contributors: 企管系
    Keywords: paying behavior;paying intention;Theory of Planned Behavior;Virtual community;Web 2.0;Data processing;Behavioral research
    Date: 2011
    Issue Date: 2015-10-08 17:49:16 (UTC+8)
    Abstract: In this study, we adopt the decomposed theory of planned behavior (DTPB) as the research framework and apply some constructs of decomposed attitude, subjective norms, and perceived behavior control to explore the factors affecting the intentions of online users in virtual communities to become paying members. Structural equation modeling (SEM) was applied to analyze the results. Some conclusions are proposed. © 2011 AICIT.
    Relation: Proceedings - 7th International Conference on Information Processing and Management, ICIPM 2011
    Data Type: conference
    Appears in Collections:[企業管理學系] 會議論文

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