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    政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 >  Item 140.119/79007
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/79007


    Title: Do stronger links with practice make perfect?: A survey of advertising scholars
    Authors: de, Gregorio.;Cheng, I. Huei
    鄭怡卉
    Contributors: 廣告學系
    Date: 2009
    Issue Date: 2015-10-19 15:17:24 (UTC+8)
    Abstract: The relationship between academia and practice, particularly to do with knowledge production through academic research, has long been an issue of much debate. While the extant literature has provided conceptual discussions and numerous surveys of practitioner opinions, there have been few empirical assessments of academics’ perspectives. Thus, we conducted a survey of 843 advertising scholars regarding their opinions about and perceptions of various aspects of the academia–industry relationship, such as research collaboration, research orientation and dissemination of knowledge. Overall, respondents were in favour of building closer ties with the industry to produce better research and strengthen the academy, with some variation by criteria, such as education level and extent of professional experience. In addition, major conceptual dimensions in this academia–industry interface were identified. Stemming from the majority opinions revealed in the study, 11 suggestions are provided regarding how the relationship between industry and the academy can be strengthened.
    Relation: International Journal of Advertising,28(3),555-589
    Data Type: article
    DOI 連結: http://dx.doi.org/10.2501/S0265048709200734
    DOI: 10.2501/S0265048709200734
    Appears in Collections:[廣告學系] 期刊論文

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