政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/79028

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 109952/140891 (78%)
Visitors : 46236635 Online Users : 949

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

政大機構典藏 > 商學院 > 科技管理與智慧財產研究所 > 會議論文 > Item 140.119/79028

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/79028

Title:	An innovative model of Blue Ocean Strategy and niche marketing in green industry: A case study of the smart LED industry
Authors:	Lai, Kueikuei;Hung, TaSheng;Hsu, MuYen;Lin, WeiTing 賴奎魁;許牧彥
Contributors:	科管所
Keywords:	Blue Ocean Strategy;Brand awareness;Innovative models;Leading technology;LED industry;Lighting products;Long tail;Market demand;Marketing strategy;Niche markets;Product customization;Sales strategies;Small and medium enterprise;Study methods;Commerce;Industry;Light emitting diodes;Lighting;Marketing;Research;Technology;Industrial management
Date:	2011
Issue Date:	2015-10-23 17:33:54 (UTC+8)
Abstract:	Using a developer in the LED corporate market as a research target, this study utilized case study methods to investigate the innovation model and sales strategy of this company. This study found that the subject company used long tail strategy and Blue Ocean Strategy, in combination with niche marketing strategy, to satisfy market demands with the customized smart LED green lighting products. Based on the results of this study, our conclusions are as follows: When a company`s brand awareness and economic scale cannot match those of well-known front-line companies in the mainstream market, such a company can use leading technology, R&D, and innovation to produce products that are differentiated from those of large manufacturers. Based on the long tail strategy, small and medium enterprises (SMEs) can utilize the blue ocean strategy to select a niche market according to their unique advantages and develop high-margin products through product customization strategies. © 2011 IEEE.
Relation:	PICMET: Portland International Center for Management of Engineering and Technology, Proceedings
Data Type:	conference
Appears in Collections:	[科技管理與智慧財產研究所] 會議論文

Files in This Item:

File	Description	Size	Format
index.html		0Kb	HTML2	860	View/Open

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

Loading...