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    政大機構典藏 > 商學院 > 資訊管理學系 > 期刊論文 >  Item 140.119/79038
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/79038


    Title: Using association analysis and social network analysis to discover valuableproduct function
    Authors: Yang, Heng-Li;Yang, Hsiao-Fang
    楊亨利;楊筱芳
    Contributors: 資管系
    Keywords: Association analysis;Cell phone;Competitive advantage;Consumer behavior patterns;Customer demands;Function specification;Innovative product;Product functions;Product innovation;Social Network Analysis;Cellular telephone systems;Competition;Customer satisfaction;Electric network analysis;Innovation;Mobile phones;Specifications;Telecommunication equipment;Telephone;Telephone sets;Sales
    Date: 2009-12
    Issue Date: 2015-10-23 17:41:03 (UTC+8)
    Abstract: To obtain a competitive advantage, many businesses enthusiastically adoptartificial intelligence to discover consumer behavior patterns from their salesdatabases. Many cell phone brands are available in this era of wirelesscommunication. Cell phone companies must offer innovative products to satisfycustomer demands by identifying the function specifications that customers need.This study presents an approach to discover valuable product functions byapplying association analysis and social network analysis on a productspecification network. Finally, the proposed approach is applied to Taiwanesecell phone sales data to obtain some useful preliminary findings. ICIC International © 2009.
    Relation: ICIC Express Letters,3(4),1221-1226
    Data Type: article
    Appears in Collections:[資訊管理學系] 期刊論文

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