有別於商業契作的集團收購，農夫市集的目標是將農場產品(生產端)，直接提供給消費者(消費端)，此產銷模式強調自然平衡和農業系統的整合。反觀雲林縣在國內農業產值雖居首位，然而卻只有極少比例的農產，透過農民自行至早市、黃昏市場擺攤販售外，其餘大部分的農產則交付農產集貨場或由量販業者以契作的方式收購。以有機、永續為訴求的「農夫市集｣潮流，則不易見於該縣農產產地。本研究設計藉3D情境軟體：以環境、內容、與方法的三個構面，建構一虛擬「農夫市集｣，以了解農夫市集實際的運作原則。本研究邀請25位大學生參與問卷調查方式，以探究在實體（physical）農夫市集未臻成熟前，是否得以藉由情境英語學習，傳達在國際間逐漸形成的有機農業的趨勢，並且探詢雲林精耕農業在產能追求與環境永續的選擇兩難。 Differing from the traditional farming produce marketing, farmers market adopts a farmer-to-consumer marketing to directly supply farm produce from farmers to consumers. This direct selling strategy enhances the ecological balance and integrates the farming system into an ecological soundness. In contrast, though the annual value of farming production of Yunlin County often earns the first place among the agricultural counties, only a very small portion of the local harvest is sold at the markets by farmers themselves, whereas a large portion of produce is sold by shipping to distribution centers or is acquired in contract farming mode by wholesale dealers. Obviously, the concept of farmers market, featuring organic and sustainable, is rarely applied to the farming industry in Yunlin County. The present study created a virtual farmers market which is a 3D situational program, built in the interfaces of virtual environment, context, and method to foster understanding the features of farmers market. To understand whether the concept of organic farming, which is gradually a world trend, can be spread and learned via English situational programs before the physical farmers market achieving maturity, this study investigated 25 university students with a questionnaire after they worked on the situational program. Plus, the dilemma of developing precision farming between pursuit of production capacity and maintenance of sustainable environment was explored.