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    政大機構典藏 > 商學院 > 資訊管理學系 > 期刊論文 >  Item 140.119/80615
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/80615


    Title: Using association reasoning tool to achieve semantic reframing of service design insight discovery
    Authors: Yuan, Soe-Tsyr Daphne;Hsieh, Pei-Kang
    苑守慈
    Contributors: 資管系
    Keywords: innovation;design practice;design process;system design;interdisciplinarity
    Date: 2015-09
    Issue Date: 2016-01-15 15:09:15 (UTC+8)
    Abstract: Developing a desirable service requires in-depth understanding of customers, but discovering customer insights has depended on designers' experiences. It is hard for novice designers and designers at enterprises with Goods Dominant Logic mindsets to do this well. A partial solution rests on challenging the core design practices of reframing and frame creation. This study presents an IT-based tool with the knowledge in ConceptNet (a machine-readable commonsense knowledgebase) to facilitate a variety of association reasoning methods in the reframing and frame creation process. The concept of insight depth is proposed for measuring the influential extent of insights. Our tool has also evidenced its utility on improving the quality of the reframing and frame creation process for experienced and novice designers.
    Relation: Design Studies, 40, 143-175
    Data Type: article
    DOI 連結: http://dx.doi.org/10.1016/j.destud.2015.07.001
    DOI: 10.1016/j.destud.2015.07.001
    Appears in Collections:[資訊管理學系] 期刊論文

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