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    Title: 銀行業併購之研究 -以渣打銀行併購新竹商銀為例
    The study of Banking Mergers – Using the Standard Chartered Bank/Hsinchu International Bank as a Case Study
    Authors: 王政欽
    Wang, Cheng Chin
    Contributors: 巫立宇
    Wu, Lei Yu
    王政欽
    Wang, Cheng Chin
    Keywords: 併購
    策略管理
    人力資源發展
    組織文化
    Mergers and Acquisitions
    Strategic Management
    human resource development
    organizational culture
    Date: 2015
    Issue Date: 2016-02-15 10:07:08 (UTC+8)
    Abstract: 在日益競爭的國際金融環境下,為了提升台灣金融市場自由化及國際化,政府前後推動兩次金融改革,希望能藉由金融整併,使金融機構更具規模化、提高金融機構經營效率,希望藉此提升國內銀行的國際競爭力。利用併購雖然可以迅速取得市場上的規模優勢,但併購是否成功,關鍵在於企業雙方的經營理念、組織文化、人資結構等各方面的調合,因此企業進行併購要思考的面向非常多元。
    以渣打銀行併購新竹商銀為例,從併購動機、組織文化融合、管理策略、再到渣打全球集團的組織變革,檢視外商銀行與本土銀行融合的歷程。輔以個案研究方式簡述作者十年間在併購銀行前後的工作歷程,再試著分析當時環境局勢下的銀行併購策略及作者接管分行的管理思維。經由本研究,提出以下之結論:
    一、 併購下組織文化的移轉過程都會遭遇到不少的障礙與衝突,在確立企業目標後搭配組織策略運作及人力資源發展才能將衝突降至最低,促使購併後的組織文化順利融合,發揮原本預計的合併綜效。
    二、 因應競爭激烈的金融環境及所處的台灣市場,值此時代下的金融從業人員,應隨時關注整體外部局勢,再思維自身的狀況,擬定明確的方向、善用策略矩陣及管理矩陣架構去思維並整合週邊資源,擬定具體的執行計劃以達成設定之目標。
    Under an increasingly competitive international financial environment, the Taiwanese Government has implemented twice financial reforms in order to enhance Taiwan`s financial market liberalization and internationalization. The government hopes to enhance the international competitiveness of domestic banks through realizing the financial acquisition to help financial institutions scale up and improve its operational efficiency. Although it can gain the advantage of market scale through acquisition quickly, however, the key of succeeding in an acquisition relies on the consensus of managing philosophies, organizational cultures and human resource structure differences between acquiring and acquired firms. Therefore, companies need to think of pluralistic situations while making corporate acquisition decisions.

    Taking Standard Chartered Bank acquired Hsinchu International Bank as a case study, this paper reviews the integrating process of a foreign bank and a local bank from its merger motives, organizational cultures, management strategies and Standard Chartered Group`s organizational change. The paper briefs the author’s 10 years of working experience in banking industry. It analyzes the acquisition strategy as well as the author’s managerial thinking after taking over a branch of Standard Chartered Bank in Taiwan.

    This study proposes the following conclusions:
    First, after the merger, there will be a lot of obstacles and conflicts during the transferring process of organizational culture. After make sure the enterprise target, Applying the organizational strategy and human resource development to minimize the conflicts and integrate cultures smoothly is the key factor to achieve the expected merger synergies.

    Second, in response to the intense competition under the financial environment nowadays, financial professionals should develop a clear goal by focusing on the overall external environment, knowing their own abilities, applying the Strategies and Management Matrix to architecture the thinking and to integrate their resources together. Then they can develop specific execution plans to achieve their goal.
    Reference: 1. Brigham, Eugene F. & Louis C. Gapenski. 1991.Flotation Cost Adjustments. Financial Practice and Education, 1(2): 29-34.
    2. Cooke,T.E. 1986.Voluntary disclosure by Swedish companies, Journal of International Financial Management and Accounting, 1(2),pp.1-25.
    3. Creswell, J. 1998.Qualitative inquiry and research design: Choosing among five traditions. Chp.3 & 4. (pp.27-72). Thousand Oaks: Sage.
    4. Gareth R Jones, 2010, Organizational Theory, Design and Change, 6th ed., Pearson Education: Prentice Hall, cop.
    5. Gary Dessler & Tan Chwee Huat, 2008,Human Resource Management: An Asian Perspective 2nd Edition, Published by Pearson Education
    6. Haim Levy and Marshall Sarnat, 1970,International Diversification of Investment Portfolios, American Economic Review, vol. 60, issue 4, pages 668-675
    7. Laurel S. Jeris, James R. Johnson and C. Carol Anthony, 2002,HRD involvement in merger and acquisition decisions and strategy development: four organizational portraits, International Journal of Training and Development, Volume 6, Issue 1, pages 2–12, March 2002
    8. Marks, M.L.1991.Merger management HR’s way, HR Magazine: on human resource management, pp.60-66, May 1991.
    9. Pilippe Haspeslagh & David Jemison. 1992.Making Acquisitions Work, University of Texas, U.S.A.
    10. Wilbur G. Lewellen, 1971, A Pure Financial Rationale For The Conglomerate Merger, The Journal of Finance, Volume 26, Issue 2, pages 521–537, May 1971
    11. 王泰允,1991,企業購併實用,台北:遠流出版公司出版
    12. 司徒達賢,2001,策略管理新論。台北:智勝文化出版
    13. 司徒達賢,2005,管理學的新世界。台北:天下文化出版
    14. 全球併購研究中心編,2010,中國併購報告2009,中國金融出版社出版
    15. 朱柔若譯(2000), (Neuman, W.L. (1997). Social research methods, 3nd Ed. Chp. 4. Toronto: Allyn & Bacon.) 社會研究方法,台北:揚智文化出版
    16. 邱劍英,2008,新竹商銀,二次金改的贏家,天下雜誌 361 期
    17. 柯美月,2007,外商還會在台招親嗎,Taiwan News 週刊 273 期
    18. 洪千惠,2008,渣打銀行購併新竹商業銀行個案研究,國立台灣科技大學碩士論文
    19. 徐宗國譯,1997,(Corbin & Strauss, 1990, Grounded Theory Research),質性研究概論。台北:巨流出版社出版
    20. 黃士銓,2009,跨國銀行企業購併組織文化融合之研究-以英商渣打銀行購併新竹國際商銀為例,國立交通大學碩士論文
    21. 潘淑滿,2003,質性研究理論與應用,台北:心理出版社出版。
    Description: 碩士
    國立政治大學
    企業管理研究所(MBA學位學程)
    103363043
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0103363043
    Data Type: thesis
    Appears in Collections:[企業管理研究所(MBA學位學程)] 學位論文

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