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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/81606

    Title: 產品試用平台之創新經營模式
    An innovative business model of Product Trial Platform: TryNShare
    Authors: 陳科翰
    Chen, Ko Han
    Contributors: 許牧彥
    Hsu, Mu Yen
    Chen, Ko Han
    Keywords: 線上購物
    Online shopping
    Sharing economic
    Date: 2016
    Issue Date: 2016-03-01 10:56:54 (UTC+8)
    Abstract: 隨著台灣線上購物的蓬勃發展,網路行銷策略成為一門顯學。然而網路平台雖擁有互動性、即時性、便利性等優勢,但因消費者無法親自觸摸產品以及網路上充斥著商家的業配文,因此常購買到不符所需的產品。


    With the rapid development of online shopping in Taiwan, the Internet marketing strategy becomes a significant theory. Although the Internet platform owns interactivity, immediacy, convenience, and other advantages, however, consumers cannot personally touch on the product and not fully depend on product sharing contents because of the advertisements. Thus, consumers often cannot buy exactly desired products on the Internet.

    To solve such problems, the present study is to propose an innovative business model, with a product trial platform to provide consumers “Online” to match with
    people who are willing to share the products and “Offline” to try and experience the desired products. This way helps consumers fully understand if the products are what they want to purchase.

    In order to find a viable business model, this study analyzes the industry competition and market research to understand the current status of Taiwan’s online shopping market. Also, this study uses qualitative and quantitative researches to explore the market demand, the target customers and the cooperative willingness of companies for this proposal in the future.

    Through the preceding description, this study presents an exclusively innovative proposal called “Product trail platform”. It includes the online matching method for people who try the product and people who share the product, company cooperation, and the pricing system to the basic customers.
    Reference: 1. 經濟部商業司(2013)。2013中華民國電子商務年鑑。財團法人資訊工業策進會出版。
    2. 鄭富馨(2002)。降低風險策略對消費者知覺風險和網路購物意願的影響。國防管理學院資源管理研究所碩士論文。
    3. 張雅雯(2013)。產品試用、代言人以及搜尋/體驗屬性對於產品判斷之影響。國立台灣大學管理學院商學研究所碩士論文。
    4. Osterwalder & Pigneur(2013)。獲利時代。
    5. 楊璧瑜(2012)。商業發展研究院-線上購物之現況與未來趨勢。
    6. 黃賢章(2004)。網路購物付費方式與消費者知覺風險之研究。碩士論文,立德管理學院科技管理研究所,台南。
    7. 謝千之(2000)。產品資訊情境、參考價格與知覺品質對消費者購買行為之影響(未出版之碩士論文)。東吳大學,台北市。

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    Description: 碩士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0099359032
    Data Type: thesis
    Appears in Collections:[科技管理與智慧財產研究所] 學位論文

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