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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/82641


    Title: 推動旅行業品牌化研究案
    Authors: 曾德宜;邱志聖
    Contributors: 服務創新頂尖研究中心
    Keywords: 旅行業;品牌化;聯合經營
    Date: 2011
    Issue Date: 2016-03-15 15:59:30 (UTC+8)
    Abstract: 因應目前國內旅行業綜合、甲種及乙種旅行社多達2,213 家, 難免有良莠不齊之現象, 且長期以來價格競爭激烈, 小型旅行業之經營與競爭能力, 與有品牌旅行社之落差逐步加大, 形成旅行業管理上之隱憂。 期藉由了解旅行業朝向品牌化經營模式之需求及建議, 進而推動及輔導旅行業朝向品牌化及聯合經營商業模式發展, 提升旅行業服務品質及整體競爭力。
    Data Type: report
    Appears in Collections:[企業管理學系] 國科會研究計畫

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