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    Title: 公司策略、市場導向、推廣活動與績效之關係研究-以台灣電子業為例
    Authors: 戴泰元
    Contributors: 邱志聖
    戴泰元
    Keywords: 市場導向
    公司策略
    推廣活動
    公司績效
    Date: 2000
    Issue Date: 2016-03-31 13:45:38 (UTC+8)
    Abstract: 本論文的研究目的之一在於測度台灣電子產業廠商在經營時,企業所採行的公司策略是否會與其在市場導向的選擇發生關聯;另外本研究第二個目的是,國外研究文獻作出市場導向會對企業績效產生正面影響的結論,本研究嚐試去驗証此結論在台灣電子產業上是否也能成立;最後,本研究也想了解台灣電子產業會使用何種推廣活動,並進一步應証推廣活動與公司策略和績效表現之間是否也存在著某種特定關係。
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    資策會MIC市場調查研究報告-1999年
    Description: 碩士
    國立政治大學
    國際經營與貿易學系
    87351009
    Source URI: http://thesis.lib.nccu.edu.tw/record/#A2002002060
    Data Type: thesis
    Appears in Collections:[國際經營與貿易學系 ] 學位論文

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