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    政大機構典藏 > 商學院 > 資訊管理學系 > 學位論文 >  Item 140.119/83307
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/83307


    Title: 網站設計與使用者滿意度之關聯-以網路使用與購物經驗進行集群之研究
    A Study on the Relationship between Web Site Design and User Satisfaction -- Considering different network usage and network shopping experience
    Authors: 林佩儀
    Lin, Pei-Yi
    Contributors: 管郁君
    林佩儀
    Lin, Pei-Yi
    Keywords: 網際網路
    網站設計
    使用者滿意度
    Date: 2000
    Issue Date: 2016-03-31 15:43:31 (UTC+8)
    Abstract: 網際網路與全球資訊網的盛行,使得電子商務的風潮逐漸蔓延到全球各地。對於加入線上應用的企業來說,其對外的窗口即為該公司的網站,消費者經由該網站獲取關於該企業的資訊,產品與服務,企業則透過網站與消費者進行互動,並提供產品與服務,甚至作為企業在網路行銷上的利器。但是,網路上新生的網站每天不斷的出現,在每個企業競相於網路上建構網站之時,研究各企業設置網站之設計要素與所造成之效果亦成為一重要的課題。
    Reference: 英文參考文獻
    1.Aaron Marcus, “Making multimedia usable︰user interface design,” New Media , Feb 1995, pp. 98-100.
    2.Donna L. Hoffman & Thomas P. Novak, “Marketing in hypermedia computer-mediated environments︰conceptual foundations,” Journal of Marketing, Vol. 60, July 1996, pp. 50-68.
    3.Dirk Van den Poel and Joseph Leunis,“Consumer acceptance of the Internet as a channel of distribution,”Journal of Business Research, 1999, pp. 249-255.
    4.Eileen G. Abels, Marilyn Domas White and Karla Hahn, “Identifying user-based criteria for Web pages,” Internet Research:Electronic Networking Applications and Policy, 1997, Vol. 7, No. 4, pp. 252-262.
    5.Franca Garzotto, Luca Mainetti and Paolo Paolini, “Hypermedia design analysis, and evaluation issues,” Communication of the ACM, August 1995, Vol. 38, No. 8, pp. 252-262.
    6.Ian P. Murphy, “On-line ads effective? Who knows for sure?,” Marketing News, September 23, 1996, pp.1-38.
    7.Jonathan W. Palmer and David A. Griffuth. “An emerging model of Web site design for marketing,” Communications of the ACM, March 1998, Vol 41, No3, pp. 45-51.
    8.John Eighmey, “Profiling user responses to commercial Web sites,” Journal of Advertising Research, May/June, 1997.
    9.Mary Meeker, “The Internet advertising report,” Morgan Stanley & Co., 1997.
    10.Piere Bethon, Leyland Pitt and Richard T. Watson,“Marketing communication and the World Wide Web,”Business Horizon, September/October 1996, pp. 24-32.
    11.Philip C. Burger and Cynthia W. Cann,“Post-purchase strategy:a key to successful industrial marketing and customer satisfaction,”Industrial Marketing Management, 1995, pp. 91-98.
    12.Richard O. Mason and Ian I. Mitroff, “A program for research on management information systems,” Management Science, January 1973, Vol. 19, Iss. 5, pp. 475-
    13.Xarier Dreze and Fred Zufryden,“Testing Web site design and promotional content,”Journal of Advertising Research, March/April 1997, pp. 77-91.
    Description: 碩士
    國立政治大學
    資訊管理學系
    87356018
    Source URI: http://thesis.lib.nccu.edu.tw/record/#A2002002107
    Data Type: thesis
    Appears in Collections:[資訊管理學系] 學位論文

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