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    政大機構典藏 > 商學院 > 會計學系 > 學位論文 >  Item 140.119/85167
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/85167


    Title: 實施平衡計分卡之問題研究-以某銀行為例
    Authors: 曾麗芬
    Contributors: 吳安妮
    Ann Wu
    曾麗芬
    Keywords: 平衡計分卡
    銀行業
    績效管理
    策略
    Date: 2001
    Issue Date: 2016-04-15 16:11:13 (UTC+8)
    Abstract: 近年來,台灣金融業在自由化與國際化的潮流下,金融環境有了重大的變化,如:利率自由化、浮動利率的實施、證券商與新銀行的開放,乃至於資本市場的蓬勃發展等,無一不衝擊傳統金融機構的營運,降低金融機構的利潤,增加銀行業的競爭。因此傳統績效評估制度是否能滿足新經濟環境的需要?執行企業策略,再再引起學術與企業界的深思。而Kaplan & Norton於1992年所提出的衡量方式-平衡計分卡( The Balanced Scorecard ),其均衡的架構,及策略執行的特殊價值,具體轉化企業策略,提供高階管理者一個快速且全面性審視企業經營的方式,不論在國內外皆受到企業界相當程度的注意。
    Reference: 一、 中文參考文獻
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    李冠慧,1998,台灣投資銀行業務之發展策略與競爭優勢分析,台灣大學商學研究所未出版論文。
    杜拉克等著,2000,讓平衡計分卡發揮作用,績效評估,高翠霜譯 天下文化出版。
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    周齊武,Haddad,吳安妮,施能錠,2001,探索實施平衡計分卡可能遭遇之問題,會計研究月刊,第183期(2月):63-74。
    柯承恩,羅澤裕,1998,跨世紀管理控制新方法-平衡計分卡規劃與設計之本土經驗,會計研究月刊,第155期(10月):28-38。
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    Description: 碩士
    國立政治大學
    會計學系
    Source URI: http://thesis.lib.nccu.edu.tw/record/#A2002001380
    Data Type: thesis
    Appears in Collections:[會計學系] 學位論文

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