Aaker, David A., Managing Brand Equity, New York: The Free Press, 1991.
________, and J. Gary Shansby, “ Positioning Your Product,” Business Horizaons, 25, 1982, 56-62.
Abelson, R. P., and A. Levi, “Decision Making and Decision Theory,” Handbook of Social Psychology, 1, 1985, 231-309.
Achrol, Ravi S., “Evolution of the Marketing Organization: New Forms of Turbulent Environments,” Journal of Marketing, 55 (October), 1991, 77-93.
Alba, J. W., and J. W. Hutchinson, “Dimensions of Consumer Expertise,” Journal of Consumer Research, 13, 1987, 411-454.
Anderson, Carl, Claes Fornell, and Donald R. Lehmann, “Customer Satisfaction, Market share, and Profitability: Findings from Sweden,” Journal of Marketing, 58 (July), 1994, 53-66.
________, and Carl P. Zeithaml, “Stage of the Product Life Cycle, Business Strategy, and Business Performance,” Academy of Management Journal, 27 (March), 1984, 5-24.
Assael, Henry, Consumer Behavior and Marketing Action, Third Edition, Kent Publishing Company, Boston, Masachusetts, 1987.
Berger, Ida E., and Andrew A. Mitchell, “ The Effect of Advertising on Attitude Accessibility,” Journal of Consumer Research, 16 (December), 1989, 280-8.
Berry, Leonard L., “Relationship Marketing of Services – Growing Interest, Emerging Perspectives,” Journal of the Academy of Marketing Science, 23 (Fall), 1995, 236-45.
Bettman, James R., An Information Processing Theory of Consumer Choice, Reading, MA: Addison-Wesley, 1979.
________, and C. W. Park,” Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis,” Journal of Consumer Research, 7, 1980, 234-249.
Bonfield, E. H., “Attitude, Social Influence, Personal Norm and Intention Interactions as Related to Brand Purchase Behavior,” Journal of Marketing Research, 11 (November), 1974, 379-89.
Brady, Michael K., and Christopher J. Robertson, “Searching for a consensus on the Antecedent Role of Service Quality and Satisfaction: an Exploratory Cross-National Study,” Journal of Business Research, 52 (2001), 53-60.
Brucks, Merrie, “The Effects of Product Class Knowledge on Information Search Behavior,” Journal of Consumer Research, 12 (June), 1985, 1-16.
Caminal, Ramon, and Xavier Vives, “Why Market Shares Matter: An Information-Based Theory,” Rand Journal of Economics, 27 (Summer), 1996, 221-39.
Cohen, Joel B., “The Role of Affect in Categorization Toward a Reconsideration of the Concept of Attitude,” Advances in Consumer Research, 9, 1982, 94-110.
Coupey, Eloise, and Sunder Narayanan, “Effects of Knowledge Types on Choice Quality and Perceptions of Choice Performance,” Psychology and Marketing, 13 (October), 1996, 715-738.
Crosby, Lawrence A., Kenneth R. Evans, and Deborah Cowles, “Relationship Quality in Services Selling: An Interpresonal Influence Perspective,” Journal of Marketing, 54 (July), 1990, 68-81.
________, and Nancy Stephens, “Effect of Relationship marketing on Satisfaction, Retention, Prices in the Life Insurance,” Journal of Marketing Research, 24 (November), 1987, 404-11.
Cullen, John B., Jean L. Johnson, and Tomoaki Sakano, “Success Through Commitment and Trust: The Soft Side of Strategic Alliance Management,” Journal of World Business, 35 (March), 2000, 223-40.
Czepiel, Johh, Competitive Marketing Strategy, Upper Saddle River, NJ: Prentice Hall, 1992.
________, “Service Encounters and Service Relationships: Implications for Research,” Journal of Business Research, 20, 1990, 13-21.
________, Larry J. Rosenberg, and Adebayo Akerele, “Perspectivess on Consumer atisfaction,” AMA Educators’ Proceedings. Chicago: American Marketing Association, 119-23.
Dabholkar, P., “A Contingency Framework of Predicting Causality Between Customer Satisfaction and Service Quality,” Advances in Consumer Research, 22, 1995, 101-6.
Darby, Michael R. and Edi Karni, “ Free Competition and the Optimal Amount of Fraud,” Journal of Law and Economics, 16, 1973, 67-88.
Day, George S., Allan D. Shocker, and Rajendra K. Srivastava, “Customer-Oriented Approaches to Identifying Product Markets,” Journal of Marketing, 43, 1979, 8-19.
Dichter, Ernest, Handbook of Consumer Motivations: The Psychology of the World of Objects, New York: McGraw-Hill, 1964.
Dillon, William R., Thomas J. Madden, Neil H. Firtle, Marketing Research in a Marketing Environment, Third Edition, Richard D. IRWIN, Inc., 1987.
Droge, Cornelia, “Shaping the Route to attitude Change: Central versus Peripheral Processing through Comparative versus Noncomparative Advertising,”Journal of Marketing Research, 26 (May), 1989, 193-204.
Dwyer, F. Robert, Paul H. Schurr, and Sejo Oh, “Developing Buyer-Seller Relationships,” Journal of Marketing, 51 (April), 1987, 11-27.
Eagly, Alice, and Shelly Chaiken, The Psychology of Attitudes, San Diego, CA: Harcourt, 1993.
Edell, Julie A., and Marian C. Burke, “The Power of Feelings,” Journal of Consumer Research, 14, 1987, 421-33.
Fazio, Russell H., and Mark Zanna, “Direct Experiences and Attitude Behavrior Consistency,” Advances in Experimental Social Psychology, 14, 1981, 161-202.
________, David M. Sanbonmatsu, Martha C. Powell, and Frank R. Kardes, “On the Automatic Activation of Attitudes,” Journal of Personality and Social Psychology, 50 (February), 1986, 229-238.
Fiske, Susan T., “Schema-Triggered Affect: Applications to Social Perception,” Affect and Cognition: The 17th Annual Carnegie Symposium on Cognition, 1982.
Fishbein, Martin and Icek Ajzen, Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research, MA: Addison-Wesley, 1975.
Fornell, Claes, “A National Customer Satisfaction Barometer: The Swedish Experience,” Journal of Marketing, 56 (January), 1992, 6-21.
________, and DF. Larcker, “Evaluating Structural Equation Models with Unobservable Variables and Measurement Error,” Journal of Marketing Research, 18 (February), 1981, 39-50.
________, “A National Customer Satisfaction Barometer: The Swedish Experience,” Journal of Marketing, 56, 1992, 6-21.
Ganesan, Shankar, “Determinants of Long-Term Orientation in Buyer-Seller Relationships,” Journal of Marketing, 58 (April), 1994, 1-19.
Gutman, Jonathan, “A Means-End Chain Model Based on Consumer Categorization Processes,” Journal of Marketing, 46 (Spring), 60-72.
Gwinner, Kevin P., Dwayne D. Gremler, and Mary Jo Bitner, “Relational Benefits in Service Industries: The Customer’s Perspective,” Journal of the Academy of marketing Science, 26, 101-14.
Harackiewicz, J. M., C., Sansone, and G. Manderlink, “Competence, Achievement Orientation, and Intrinsic Motivation,” Journal of Personality and Social Psychology, 48, 1985, 493-508.
Harrell, Gilbert, Consumer Behavior, Harcout Brace Jovanovish Inc., United States, 1986.
Hellofs, Linda L. and Robert Jacobson, “Market Share and Customers’Perceptions of Quality: When Can Firms Grows Their Way to Higher Versus Lower Quality?” Journal of Marketing, 63 (January), 1999, 16-25.
Holmes, John G., “Trust and the Appraisal Process in Close Relationships,” Advances in Personal Relationships, 2, 1991, 57-104.
________, and John K. Rempel (1989), “Trust in Close Relationships,” in Review of Personality and Social Psychology: Close Relationships 10, Clyde Hendrick, Ed. Beverly Hills, CA: Sage Publications, 1989, 187-220.
Howard, J. A., and J. N. Sheth, The Theory of Buyer Behavior, New York: Wiley, 1969.
Jacoby, Jacob, and Tracy Troutman, Alfred Kuss, and David Mazursky, “Experience and Expertise in Complex Decision Making,” Advances in Consumer Research, 13, 1986, 469-475.
Johnson, B. T., and A. H. Eagley, “Effects of Involvement on Persuasion: a Metaanalysis,” Psychological Bulletin, 106, 1989, 290-314
Johnson, Eric J., and J. Edward Russo, “Product Familiarity and Learning New Information,” Journal of Consumer Research, 11(June), 1984, 205-210.
Johnson, J. L., J. B. Cullen, T. Sakano, and H.Takenouchi, “Setting the Stage for Trust and Strategic Integration in Japanese-U.S. Cooperative Alliances,” Journal of International Business Studies, 27, 1996, 981-1004.
Johnson, Michal D., Eugene W. Anderson, and Claes Fornell, “Rational and Adaptive Performance Expectations in A customer Satisfaction Framework,”Journal of Consumer Research, 21 (March), 1995, 695-707.
Katz, D., “The Functional Approach to the Study of Attitude,” Public Opinion Quarterly, 24, 1960, 163-204.
Keller, Kevin, Lane, “Managing Brands for the Long Run: Brand Reinforcement and Revitalization Strategies,” California management Review, 41 (Spring), 1999, 102-24.
Keppel, Geoffrey, Design and Analysis: A Researcher’s Handbook, Englewood Cliffs, NJ: Prentice Hall, 1991.
Kramer, R. M., “Trust and Distrust in Organizations: Emerging Perspectives, Enduring Questions,” Annual review of Psychology, 50, 1999, 569-598.
Kruglanski, A. W., Lay Epistemics and Human Knowledge: Cognitive and Motivational Bases, Plenum Press, New York, 1989.
________, and D. M. Webster, “Motivated Closing of the Mind: Seizing and Freezing,” Psychological Review, 103, 1996., 263-283.
Lee, Hanjoon, Paul M. Herr, Frank R. Kardes, and Chankon Kim, “Motiveated Search: Effects of Choice Accountability, Issue Involvement, and Prior Knowledge on Information Acquisition and Use,” Journal of Business Research, 45, 1999, 75-88.
Lutz, Richard J., Scott B. MacKenzie, and George E. Belch, “Attitude toward the Ad as Mediator of Advertising Effectiveness: Determinants and Consequences,” Advances in Consumer Research, Vol. 10, 1983, ed. Richard Bagozzi and Alice Tybout, Ann Arbor, MI: Association for Consumer Research, 532-539.
Lynch, Jon G. Jr., Howaard Mamorstein, and Michael Weigold, “Choices From Sets Including Remembered Brands: Use of Recalled Attributes and Prior Overall Evaluations,” Journal of Consumer Research, 15, 1988, 169-184.
Mackenzie, Scott B., and Richard A. Spreng, “How Does Motivation Moderate the Impact of Central and Peripheral Processing on Brand Attitudes and Intentions?” Journal of Consumer Research, 18 (March), 1992, 519-529.
Maheswaran, Durairaj, and Brian Sterntha, “The Effects of Knowledge, Motivation, and Type of Message on Ad Processing and Product Judgments,”Journal of Consumer Research, 7 (June), 1990, 66-73.
Maslow, Abraham H., Motivation and Personality, 2nd Edition, New York, 1970.
Mervis, Carolyn B., and Eleanor Rosch, “Categorization of Natural Objects,” Annual Review of Psychology, 32, 89-115.
Mittal, Vikas, Pankaj Kumar, and Michael Tsiros, “Attribute-Level Performance, Satisfaction and Behavioral Intentions over Time: A Consumption-System Approach,” Journal of Marketing, 63, 1999, 88-101.
________, William R. Ross Jr., and Patrick M. Baldasare, “The Asymmetric Impact of Negative and Positive Attribute-Level Performance on Overall Satisfaction and Repurchase Intentions,” Journal of Marketing, 62 (January), 1998, 33-47.
Moorman, Christine, Rohit Deshpande, and Gerald Zaltman, “Factors Affecting Trust in Market Research Relationships,” Journal of Marketing, 57 (January), 1993, 81-101.
Morgan, Robert M. and Shelby D. Hunt, “The Commitment-Trust Theory of Marketing Relationships,” Journal of Marketing, 58 (July), 1994, 20-38.
Myers, James H. and Mark I. Alpert, “Determinant Buying Attitudes: Meaning and Measurement,” Journal of Marketing, 32, 1968, 13-20.
O’Brien, Edward J., and Jerome L. Myers, “The Role of Causal Connections in the Retrieval of Text,” Memory and Cognition, 15 (May), 1987, 419-427.
Oliva, Terence A., Richard L. Lover, and Ian C. MacMillan, “A Catastrophe Model for Developing Service Satisfaction Strategies,” Journal of Marketing, 56 (July), 1992, 83-95.
Oliver, Richard L., Satisfaction: A Behavioral Perspective on the Consumer, New York, NY: McGraw-Hill, 1997.
________, “A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions”, Journal of Marketing Research, 27(November), 1980, 460-69.
________, and William O. Bearden, “Crossover Effects in the Theory of Reasoned Action: A Moderating Influence Attempt,” Journal of Consumer Research, 12 (December), 1985, 324-340.
Parasuraman, A., Valarie A. Zeithaml, and Leonard L. Berry, “A Conceptual Model of Service Quality and Its Implications for Future Research,” Journal of Marketing, 49 (Fall), 1985, 41-50.
Park, C. Whan, “The Effect of Individual- and Situation-related Factors on Consumer Selection of Judgmental Models,” Journal of Marketing Research, 13, 1976, 144-151.
________, Bernard, J. Jaworski, and Deborah, J. Maclnnis, “ Strategic Brand Concept-Image Management,” Journal of Marketing, 50 (October), 1986, 135-145.
________, David L. Mothersbaugh, and Lawrence Feick, “Consumer Knowledge Assessment, Journal of Consumer Research, 21(June), 1994, 71-82.
________, and V. Parker Lessig, “Familiarity and Its Impact on Consumer Decision Biases and Heuristics,” Journal of Consumer Research, 8 (September), 1981, 223-230.
Peracchio, Laura A., and Alice M. Tybout, “The Moderating Role of Prior Knowledge in Schema-Based Product Evaluation,” Journal of Consumer Research, 23, 1996, 177-193.
Petty, R. E., and John T. Cacioppo, “Issue Involvement Can Increase or Decrease Persuasion by Enhancing Message-Relevant Cognitive Responses,” Journal of Personality and Social Psychology, 37, 1979, 1915-26.
________, “The Need for Cognition,” Journal of Personality and Social Psychology, 41, 1982, 116-131.
________, Communication and Persuasion: Central and Peripheral Routes to Attitude Change, New York: Springer, 1986.
Phillips, Lynn., Dae R. Chang, and Robert D. Buzzell, “Product Quality, Cost Position, and Business Performance: A test of some Key Hypotheses,” Journal of Marketing, 47 (Spring), 1983, 26-43.
Punj, G. N., and R. Staelin, “A Model of Consumer Information Search Behavior for New Automobiles,” Journal of Consumer research, 9, 1983, 366-380.
Raju, P.S., Subhash C. Lonial, and W. Glynn Mangold, “Differential Effects of Subjective Knowledge, Objective Knowledge, and Usage Experience on Decision Making: An Exploratory Investigation,” Journal of Consumer Psychology, 4, 1995, 153-180.
________, M. D. Reilly, “Product Familiarity and Information Processing Strategies: An Exploratory Investigation,” Journal of Business Research, 8, 1980, 187-212.
Rao, A.R., and K. B. Monroe, “The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations,” Journal of Consumer Research, 15, 1988, 253-264.
________, and W. A. Sieben, “The Effect of Prior Knowledge on Price Acceptabiliity and the Type of Information Examined,” Journal of Consumer Research, 19, 1992, 256-270.
Rust, Roland T., and RL. Oliver, Service Quality: Insights and Managerial Implications from the Frontier, CA: Sage Publications, 1994.
________, and Anthony J. Zahorik, “Customer Satisfaction, Customer Retention and Market Share,” Journal of Retailing, 69 (Summer), 1993, 193-215.
________, Anthony J. Zahorik, and Timothy L. Keiningham, “Return on Quality (ROQ): Making Service Quality Financially Accountable,” Journal of Marketing, 59 (April), 1995, 58-70.
Schiffmand, Leon G., and Leslie Lazar Kanuk, Consumer Behavior, Fouth Edition, Prentice-Hall International, Inc., New Jersey, 1991.
Spreng, Richard A., Scott B. Mackenzie, and Richard W. Olshavsky, “A Reexamination of the Determinants of Consumer Satisfaction,” Journal of Marketing, 60 (July), 1996, 15-32.
Sujan, Mita, “Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgements,” Journal of Consumer Research, 21 (June), 1985, 31-46.
Tax, Stephen S., Stephen W. Brown, and Murali Chandrashekaran, “Customer Evaluations of Service Complain Experiences: Implication for Relationship Marketing,” Journal of Marketing, 62 (April), 1998, 60-76.
Tetlock, P. E., “The Impact of Accountability on Judgment and Choice: Toward a Social Contingency Model, Advances in Experimental Social Psychology, 25, 1992, 331-376.
Ward, Scott, Larry Light, and Jonathan Goldstine, “ What High-Tech Manager Need to Know About Brands,” Harvard Business Review, (July-August), 1999.
Wells, William D., and David Prensky, Consumer Behavior, John Wiley and Sons Inc., New York, 1996.
Wright, Peter L, “Factors Affecting Cognitive Resistance to Advertising,” Journal of Consumer Research, 2 (June), 1975, 1-9.
Zeithaml, Valarie, “Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence,” Journal of Marketing, 52 (July), 1988, 2-22.
天下雜誌, “中港星台一百家影響Internet未來企業,” 2000 (July).
財物法人資訊工業策進會 電子商務研究所 電子商務應用推廣中心, “Taiwan Ranks Seventh Worldwide in the Number of Internet Host,” May, 2000.
________, “52 Taiwan Companies are Elected in Top 100 Chinese Base Internet Companies,” July, 2000.
________, “Taiwan Online Family Increase Steadily,” November, 2000.
________, “FIND 網際網路應用資訊e週報,” August, 2001.
DigiTimes, “China’ Internet Population Increased 18% in 1H 2001,” July, 2001.
________, “Nielsen/ Net Ratings Survey: Asians Most Active Surfers Among Internet Users,” May, 2001.