政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/85360
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    政大典藏 > College of Commerce > Department of MIS > Theses >  Item 140.119/85360
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/85360

    Title: 網頁資料發掘技術導入網站經營者之研究-以入口網站之分類索引服務為例
    Authors: 林繼文
    Contributors: 裘錦天
    Keywords: 資料發掘
    Date: 2001
    Issue Date: 2016-04-18 16:26:33 (UTC+8)
    Abstract: 網頁資料發掘為從全球資訊網所發現或分析而得的有用資訊。若能在訪客所留下的紀錄中,分析出這些資訊,對於經營者而言是一個重要的決策依據。入口網站幾乎僅以廣告為主要收入,如何借重網頁資料發掘技術來了解網路使用者的行為,作為加強網站內容設計與經營方向的參考,當為目前經營者所關心的重要課題。本研究將導入知識的觀點,利用商業智慧中的資料發掘技術,實際分析網站的紀錄資料,研究網頁資料發掘技術對於網站經營者的幫助,進而為企業組織帶來競爭優勢。
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    Description: 碩士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#A2002001575
    Data Type: thesis
    Appears in Collections:[Department of MIS] Theses

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