| Reference: | 1. 丁惠民，「虛擬社群的運作機制與技術管理」，eBusiness Executive Report電子化企業經理人報告，第十二期，ARC遠擎管理顧問公司，民國89年8月。
2. 王鈿，「從虛擬社群觀點探討女性網站之經營模式 ─以i-Village為例」，國立台灣大學商學研究所碩士論文，民國89年6月。
3. 方博亮、林祖嘉，「管理經濟學」，智勝文化，民國88年5月。
4. 朱岑樓，「社會學辭典」，五南圖書，民國80年4月。
5. 何金原、王秉鈞，「虛擬社群代幣機制之研究」，第五屆台灣區網際網路研討會論文集，民國88年。
6. 張紳震，「虛擬空間的恩怨情仇 ─ 台灣BBS的糾紛型態與管理機制初探研究」，第六屆台灣區網際網路研討會論文集，民國89年。
7. 張瀚仁，「個人化技術對虛擬社群發展之影響」，國立政治大學資訊管理研究所碩士論文，民國89年6月。
8. 廖元禎,「虛擬社群創新採用行為及其相關因素之研究」，國立政治大學企業管理研究所碩士論文，民國87年6月。
9. 廖文智，「虛擬社群參與者之市場區隔與經營模式之研究」，國立交通大學經營管理研究所碩士論文，民國89年6月。
10. 魏志仲，「電子商務聖經概論篇」，第三波資訊，民國89年7月。
11. 羅家德，「EC大潮：電子商務趨勢」，聯經出版社，民國89年9月。
12. Adler, R. P., "Doing research in online communities," Apr. 1999, http://www.digiplaces.com.
13. Adler, R. P. and Christopher, A. J., "Internet community primer overview and business opportunities," 1998, http://www.digiplaces.com.
14. Armstrong, A. G. and Hagel, J., "The real value of on-line communities," Harvard Business Review, Vol. 74, Iss.3, May.-Jun. 1996, pp. 134-140.
15. Babbie, E., The Practice of Social Research, 8th ed., Wadsworth Publishing Company, 1998. Chapter 10.
16. Banbasat, L., Goldstein, D. K., and Mead, M., "The case research strategy in studies of information systems," MIS Quarterly, Vol. 11, Iss.3, Sep. 1987, pp. 369-400.
17. Christopher, A. J., "Increasing member participation," 1998, http://www.digiplaces.com.
18. Cooper, D. R. and Emory C. W., Business Research Methods, 5th ed.,Richard D. Irwin, 1995.（中譯：古永嘉，「企業研究方法」，華泰書局，民國85年）
19. Dean, R., "Personalizing your web site," 1998, http://cnet.com/webbuilding/0-3885-8-5122920-1.html.
20. Etzioni, A. and Etzioni, O., "Face-to-face and computer-mediated communities, a comparative analysis," The Information Society, Vol. 15, 1999, pp.241-248.
21. Figallo, C., Hosting Web Communities: Building Relationships, Increasing Customer Loyalty, and Maintaining a Competitive Edge, John Wiley & Sons, 1998.
22. Hagel, J. and Armstrong, A. G., Net Gain: Expanding Marketing through Virtual Communities, McKinsey & Company, 1997.（中譯：朱道凱，「虛擬 社群」，臉譜出版社，民國87年）
23. Hagel, J. and Singer, M., Net Worth: Shaping Markets when Customers Make the Rules, McKinsey & Company, 1999.
24. Hanson, W., "Online community," in Principles of Internet Marketing, 1st ed., South-Western College Publishing, 1999.
25. Hoffman, D. L. and Novak, T. P., "How to acquire customers on the web," Harvard Business Review, Vol. 78, Iss. 3, May.-Jun. 2000, pp. 179-183.
26. Kalakota, R., and Robinson, M., e-Business: Roadmap for Success, Addison-Wesley Longman, 1999.
27. Kannan, P. K., Chang, A. M., and Whinston, A. B., "Marketing information on the I-way," Communications of the ACM, Vol. 41, No. 3, Mar. 1998, pp. 35-43.
28. Mole, C., Mulcahy, M., O`Donnell, K., and Gupta, A., "Making real sense of virtual communities," 1999, http:// www.pricewaterhousecoopers.com.
29. Romm, C., Pliskin, N, and Clarke, R., "Virtual communities and society: toward an integrative three phase model," International Journal of Information Management, Vol. 17, No. 4, 1997, pp. 261-270.
30. Seybold, P. B. and Marshak, R. T., Customers.com: How to Create a Profitable Business Strategy for the Internet and Beyond, 1st ed., Random House, 1998.
31. Shafer, D., "Dan Shafer`s proposed 10 rules for measuring online commu-nities," http://www.onlinecommunityreport.com/features/metrics.
32. Shapiro, C. and Varian, H. R., Information Rules: A Strategic Guide to the Network Economy, Harvard Business School Press, 1999.（中譯：張美惠，「資訊經營法則」，時報文化，民國88年5月）
33. Turban, E., McLean, E. and Wetherbe, J., Information Technology for Management, 2nd ed., John Wiley & Sons, 1999.
34. Turban, E., Lee, J., King, D., and Chung, H. M., "Advertisement in electronic Commerce," in Electronic Commerce: A Managerial Perspective, Prentice-Hall, 2000.
35. Williams, R. L. and Cothrel, J., "Four smart ways to run online communities," Sloan Management Review, Vol. 41, Iss. 4, Summer 2000, pp. 81-91.
36. Winett, B., "Tracking your visitors," Apr. 1998, http://hotwired.lycos.com/webmonkey/98/16.
37. Yin, R. K., Case Study Research: Design and Methods, 2nd ed., SAGE Publications, 1994.（中譯：尚榮安，「個案研究」，弘智文化，民國90年） |
