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    Title: 高科技公司的成長策略和財務策略--思科公司的個案研究
    Growth strategies and financial strategies in high tech company – a case study of cisco
    Authors: 葉國隆
    Yeh, Kuo-Long
    Contributors: 林基煌
    Lin, Chi-Huang
    葉國隆
    Yeh, Kuo-Long
    Keywords: 思科公司
    成長策略
    財務策略
    Cisco
    Growth Strategies
    Financial Strategies
    Date: 2002
    Issue Date: 2016-04-20 11:11:08 (UTC+8)
    Abstract: 本論文主要是探討思科公司如何成功的利用其成長策略一併購,未達成公司的成長目標。首先,簡要介紹思科公司創辦以來輝煌的經營績效。接著,我們探討其所處的產業環境以及公司發展目標的沿革、變遷。再來,我們嘗試瞭解其成長策略的運用和搭配的財務策略,諸如:資本形成、付款工具、企業風險等。借著分析其長期的財務統計資料,讓我們得以驗證思科策略的成功。我們也試圖分析決定其策略的箇中原委,進而深究移植思科成功經驗的可行性。
    Abstract
    "Table of Contents
    List of Figures-----5
    1. INTRODUCTION-----6
    1.1 Motivation-----6
    1.2 Objective-----6
    1.3 Methodology-----7

    2. INTRODUCTION TO CISCO-----12
    2.1 History about Cisco-----13
    2.2 Operation records-----14
    2.3 Achievements and award-----15

    3. CISCO'S GROWTH STRATEGIES-----17
    3.1 Business environment17
    3.2 Cisco's vision evolution in communication industry-----20
    3.3 Cisco's way of growth strategies-----21
    3.4 Why is external growth, M&A?-----23

    4. CISCO'S WAY TO M&A-----28
    4.1 M&A process in Cisco-----28
    4.2 Overview of transaction architecture-----30
    4.3 Why merge adopted by Cisco-----34

    5. CISCO'S FINANCIAL STRATEGIES IN M&A-----37
    5.1 Capital formation review-----37
    5.2 Capital formation in Cisco-----39
    5.3 Deal structure review-----40
    5.4 Deal structure in Cisco-----43
    5.5 Total risk: operating leverage and financial leverage-----45

    6. FINANCIAL ANALYSIS FOR CISCO-----48
    6.1 Financial statement-----48
    6.2 Profitability-----48
    6.3 Long term solvency-----50
    6.4 Return on investments-----50
    6.5 Market measurement-----52

    7. CONCLUSION AND SUGGESTION-----83
    7.1 Conclusion-----53
    7.2 Suggestion-----58

    List of Figures
    2.1 Net sales and growth rate-----15
    2.2 Gross profit and growth rate-----15
    3.1 Cisco's external growth with mergers and acquisition-----60
    6.1 Income Statements of Cisco-----62
    6.2 Balance Sheets of Cisco-----63
    6.3 Statements of Cash Flows of Cisco-----64
    6.4 Common-Size Income Statements-----""66
    6.5 Common-Size Balance Sheets-----67
    6.6 Common-Size Statements of Cash Flows-----68
    6.7 Growth trend-----49
    6.8 Financial health-----50
    6.9 Management performance-----51
    6.10 Market multiples-----52
    7.1 Successful formula of Cisco-----54
    Reference: References
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    [34] Website: Quicken.com
    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    87360021
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002000077
    Data Type: thesis
    Appears in Collections:[Executive Master of Business Administration] Theses

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