English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 109951/140892 (78%)
Visitors : 46203509      Online Users : 682
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/85617


    Title: 市場知識與市場績效之關係—延伸能力基礎、動態能力觀點
    Other Titles: Market Knowledge and Market Performance: An Extension of Capability-Based View and Dynamic Capabilities Concept
    Authors: 洪順慶
    Contributors: 企業管理學系
    Keywords: 市場知識;知識基礎觀點;能力基礎觀點;行銷動態能力
    Market knowledge;knowledge-based view;capability-based view;marketing dynamic capability
    Date: 2013
    Issue Date: 2016-04-20 13:27:30 (UTC+8)
    Abstract: 市場知識是企業的策略性資產、產品創新的核心能耐，不少研究也開始探討市場 知識如何影響企業績效的關係。企業所處環境變化越來越快，本研究嘗試結合市 場知識、能力基礎觀點和動態能力理論等近年引用到行銷範疇等學理觀點，希望 和上述文獻對話。首先，提出「市場知識(資源投入)→市場績效(產出)」關係中， 行銷表現或行銷生產力在能力基礎觀點下可能之中介角色(運作程序)；此為第一 年計畫。其次，從動態能力觀點提出行銷動態能力於市場知識兩者間如同互補性 資源搭配來影響市場績效，即行銷動態能力與市場知識之交互作用效果。另一方 面，若從動態能力觀點，企業的知識資源也可解釋為在競爭激烈且動態環境中， 企業必須比其他競爭者更有效率的整合、建立、重組內外部市場知識以提高競爭 力，因此企業對知識整合機制的觀念也有必要納入探討其調節角色的重要性；此 為第二年計畫。
    Market knowledge is recognized as a strategic asset for firms and a core competency for product innovation. Recently, academic studies start to explore how market knowledge influences firm performance. This study integrates market knowledge, Capabilities-Based View (CBV) and dynamic capabilities theory (which has been widely used in the marketing field) to explore the relationship of market knowledge and firm performance. Year 1 proposal provides a study that links CBV concept into the input-output chain and examines a possible mediating role for marketing productivity in the relationship between market knowledge and market performance. From a strategic point of view, market orientation and dynamic capabilities seem to be complementary resources; and the two might have a joint effect on market performance. Year 2 study focuses on investigating the interaction effects of market knowledge and dynamic capabilities on a firm’s market performance. From a dynamic capabilities perspective, to be more competitive in a dynamic and fast changing environment, a firm needs to acquire capabilities to integrate, build, and reconfigure internal and external market knowledge more effectively than its competitors. We propose a theoretical framework to examine the pivotal moderating role of knowledge integration mechanism.
    Relation: 計畫編號 NSC 102-2410-H004-189
    Data Type: report
    Appears in Collections:[企業管理學系] 國科會研究計畫

    Files in This Item:

    File Description SizeFormat
    102-2410-H004-189.pdf908KbAdobe PDF2387View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback