| Reference: | 一、中文書目
詹炳發，台灣地區消費者對外國產品態度之研究，政治大學企業管理研究所未出版碩士論文，民國六十二年。
許士軍，新加坡消費者對不同來源地產品之知覺及態度，管理評論，民國七十六年七月。
廖彩卿，消費市場產製國別購買品偏好之研究，淡江大學企業管理研究所未出版碩士論文，民國七十九年。
黃鈺文，不同品牌來源國與製造地形象對消費者產品態度的影響，政治大學國際貿易研究所未出版碩士論文，民國八十年。
解名禮，個人特質與消費者對不同品牌來源國與製造地產品態度之關係，國立政治大學企管研究所未出版碩士論文，民國八十一年。
林靜儀，品牌國、生產地與廣告對大學生產品態度的影響，政治大學國際貿易研究所未出版碩士論文，民國八十二年。
藍美英，中日產品品牌形象之研究，政治大學國際貿易研究所未出版碩士論文，民國八十二年。
林秀娟、張紹勳， SPSS FOR WlNDOWS 統計分析，松岡電腦公司，民國八十三年。
鄭銘源，來源國形象對產品評估之直接效應與間接效應，國立交通大學管理科學研究所未出版碩士論文，民國八十四年。
蔡瑞宇，顧客行為學，天一圖書公司，民國八十五年。
毛曉夫，來源國形象對顧客滿意度之影響--以ELM模式為理論基礎，政治大學國際貿易研究所未出版碩士論文，民國八十六年。
蔡和奇，產品保證與來源國效果對消費者態度影響之研究，政治大學國際貿易研究所未出版碩士論文，民國八十七年。
陳仲熙，產品知識及來源國形象對顧客滿意度之影響，國立政治大學國際貿易研究所未出版碩士論文，民國八十七年。
黃美文，在電子商務環境下進行網路購物意願之研究－以購買涉入、參考群體與消費者特性探討，國立屏東科技大學資訊管理技術研究所未出版碩士論文，民國八十七年。
林靈宏，消費者行為學，五南圖書出版公司，民國八十七年。
二、英文書目
Bearden, William O. and Etzel, Michael J. (1982), “Reference Group Influence on Product and Brand Purchase Decisions,” Journal of Consumer Research, Vol. 9, September, 183-193.
Bearden, William O. and Rose Randall L. (1990), “Attention to Social Comparison Information: An Individual Difference Factor Affecting Consumer Conformity,” Journal of Consumer Research, Vol. 16, March, 461-471.
Beatty, Sharon E., Kahle, Lynn R., and Homer, Pamela (1991), “Personal Values and Gift-Giving Behavior a Study Across Cultures,” Journal of Businessr Research, 22, 1149-157.
Beatty, Sharon E., Kahle, Lynn R., Utsey, Marjorie, and Keown, Charles (1993), “Gift-Giving Behaviors in the United States and Japan: a Personal Values Perspective,” Journal of International Consumer Marketing, Vol. 6(1), 49-66.
Belk, Russell W. (1976), “It’s the Thought that Counts: A Signed Digraph Analysis of Gift-Giving,” Journal of Consumer Research, Vol. 3, December, 155-162.
Bilkey, W. J. and E. Nes (1982), “Country of Origin effects on Product Evaluation,” Journal of International Business Studies, Spring/Summer: 89-99.
Childers, Terry L. and Rao, Akshay R. (1992), “The Influence of Familial and Peer-based Reference groups on Consumer Decisions,” Journal of Consumer Research, Vol. 19, September, 198-211.
Erickson, Johansson and Chao (1984), “Image Variables in Multi-attribute Product Evaluations: Country of Origin effect,” Journal of Consumer Research, Vol. 11, p.696.
Etzel, Michael J. and Walker, Brace J. (1974), “Advertising Strategy for Foreign Products,” Journal of Advertising Research, Vol.14(3), June, 41-44.
Fine, Leslie M. and Schumann, David W. (1992), “The Nature and Role of Salesperson Perceptions: The Interactive Effects of Salesperson/Customer Personalities,” Journal of ConsumerPsychology, 1(3), 285-296.
Han C. M. (1991), “Testing the Role of Country Image in Consumer Choice Behavior,” European Journal of Marketing, Vol.24(6), 24-40.
Han C. M. and V. Terpstra (1988), “Country of Origin Effects for Uni-National and Bi-National Products,” Journal of International Business Studies, Summer: 235-255.
Hawkins, Best and Coney (1997), “Consumer Behavior: Building Marketing Stragegy, Seventh Edition.
Hawkins Del I., Best Roger J. Coney, Kenneth A. (1998), Consumer Behavior, 396-402.
Hoch, Stephen J. and John Deighton (1989), “Managing What Consumers Learn From Experience,” Journal of Marketing, 53 (April), 1-20.
Hong, Sung-Tai and Yi, Youjae (1992), “A Cross-National Comparison of Country-of-Origin Effect on Product Evaluations,” Journal of International Consumer Marketing, Vol.4, 49-71.
Hong, Sung-Tai and Wyer, Robert S., JR. (1989), “Effect of Country of Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective,” Journal of Consumer Research, Vol.16, September, 175-187.
Hong, Sung-Tai and Wyer, Robert S., JR. (1990), “Determinants of Product Evaluation: Effects on the Time Interval between Knowledge of a Products Country of Origin and Information about Its Specific Attributes,” Journal of Consumer Research, Vol.17, December, 277-288.
Johansson, J. K. and Nebenzahl, Israel D. (1986), “Multinational Production: Effect on Brand Value,” Journal of International Business Studies, Fall, 101-126.
Johansson, Douglas, S. P., and Nonaka, Ikujiro (1985), “Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective,” Journal of Marketing Research, Vol.22, November, 388-396.
Johansson and Hans B. Thorelli (1985), “International Product Positioning,” Journal of International Business Studies, Fall, 57-75.
Khanna, Sri Ram (1986), “Asian Companies and the Country Stereotype Paradox: An Empirical Study,” Columbia Journal of World Business, Summer, 29-38.
Kolter, Philip (1994), Marketing Management, Eighth Edition, p.599.
Nagashima, Akira (1970), “A Comparison of Japanese and U.S. Attitudes Toward Foreign Products,” Journal of Marketing, Vol.34, January, 68-74.
Ofir, C. and D. R. Lehmann (1986), “Measuring Images of Foreign Products,” Columbia Journal of World Business, Summer, 105-108.
Park, C. Whan and Lessig, V. Parker (1977), “Student and Housewives: Difference in Susceptibility to Reference Group Influence,” Journal of Consumer Research, Vol. 4, September, 102-110.
Park, C. Whan and Lessig, V. Parker (1982), “Motivational Reference Group Influences: Relationship to Product Complexity, Conspicuousness and Brand Distinction,” European Reserch, Aprial, 91-101.
Sauer, P. L., Young, M. A., and Unnava, H. R. (1991), “An Experimental Investigation of the Processes Behind the Country of Origin Effect,” Journal of International Consumer Marketing, Vol.3, 29-59.
Schooler, Robert D. (1965), “Product Bias in the Central American Common Market,” Journal of Marketing Research, Vol.2, 394-397. |
