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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/85844

    Title: 服務品質與關係行銷對顧客信任與滿意度的影響:以投信機構為例
    Authors: 陳沅易
    Chen, Yuan Yih
    Contributors: 邱志聖
    Chen,Yuan Yih
    Keywords: 服務品質
    Service quality
    relationship marketing
    mutual fund
    Date: 1998
    Issue Date: 2016-04-20 17:16:10 (UTC+8)
    Abstract:   本研究主要是在探討共同基金投資人對於投信公司所提供服務品質的期望與實際感受?以及這些因素對於滿意度與忠誠度的影響程度?以及瞭解共同基金投資人對於最常往來的投信公司進行的關係行銷活動是否能增加其信任程度?對滿意度與忠誠度影響如何?整合上述兩支研究架構,建立一整體概念模型,以目前共同基金投資人為研究對象,瞭解共同基金投資人感受服務品質與關係行銷過程對於滿意度與顧客信任的影響。
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    Description: 碩士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002001527
    Data Type: thesis
    Appears in Collections:[國際經營與貿易學系 ] 學位論文

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