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    政大機構典藏 > 傳播學院 > 廣告學系 > 學位論文 >  Item 140.119/86244
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/86244


    Title: 整合行銷傳播(IMC)在有線電視頻道的應用研究
    Authors: 曹偉玲
    Contributors: 劉美琪
    曹偉玲
    Keywords: 整合行銷傳播
    INTEGRATED MARKETING COMMUNICATION
    Date: 1998
    Issue Date: 2016-04-27 11:14:09 (UTC+8)
    Abstract: 摘 要
    Reference: 參考文獻
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    8.余逸玫(民84),整合性行銷傳播規劃模式之研究:以消費性產品為例。政治大學企業管理研究所碩士論文。
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    10.楊凌郡(民85),臺灣衛星電視產業經營特質與頻道業者國際化之研究。臺灣大學國際企業研究所碩士論文。
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    Description: 碩士
    國立政治大學
    廣告學系
    86452014
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002001667
    Data Type: thesis
    Appears in Collections:[廣告學系] 學位論文

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