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政大機構典藏 > 商學院 > 風險管理與保險學系 > 學位論文 > Item 140.119/86593

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/86593

Title:	應用羅吉特迴規模式分析壽險購買行為 Using Logisitic regression to analysis life insurance purshasing behavior
Authors:	陳棻煐 Chen, Feng-Ying
Contributors:	張士傑陳棻煐 Chen, Feng-Ying
Keywords:	羅吉特迴歸壽險商品行銷消費者行為市場區隔動機 Logistic regression Life insurance product Marketing Consumer behabior
Date:	1997
Issue Date:	2016-04-27 14:59:27 (UTC+8)
Abstract:	多樣化壽險商品時代來來臨、壽險業目標市場鎖定的需求，致使「選擇適當的目標市場」和「設計適合目標市場的行銷組合策略」成為保險業者在擬定行銷策略所應注重兩大方向。惟如何選擇最具有吸引力，而又適合本身資源條件及競爭環境的目標市場，則就是行銷理論研究及實務上最重要的一項問題。 The main goal of this research is to study the motives of the consumers purchasing the insurance policies and the selecting procedures. The previous researches on this area have been focused on the purchasing motives of each individual consumer. This kind of approach is widely used in practice. However, the consumers are not facing one insurance product but a variety of different insurance portfolios. In this study, we focus on analyzing the consumer-purchasing behavior of insurance portfolios. The logistic regression model is used to estimate the preference of the consumers among different insurance policies. The procedures of this study are summarized in the following:
Description:	碩士國立政治大學風險管理與保險研究所 84358010
Source URI:	http://thesis.lib.nccu.edu.tw/record/#B2002001840
Data Type:	thesis
Appears in Collections:	[風險管理與保險學系] 學位論文

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